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Written Content Creative Brief

TITLE: Title of the Content Here

DUE DATE: XX/XX/XXXX

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TOPIC

Topic angle/purpose:

Focus keyword/phrase:

Optional keywords:

OVERVIEW

Content-type:

Length:

Target persona:

Persona industry:

Persona job function or role:

Persona pain points:

How this content will benefit the persona:

Buyer’s journey stage:

Tone:

Point of view:

ADDITIONAL NOTES

RELATED CONTENT & RESOURCES

PROVIDED OUTLINE

Introduction:

H2 Title:

H2 Title:

H2 Title:

H2 Title:

Conclusion