MAP Your Way to Measurable Marketing ROI

Build a clear path to growth with the proven Marketing Action Plan (MAP) by LAIRE®, the strategic workbook that helps you align your marketing with your business goals, attract better leads, and drive real revenue results.

The biggest mistake in marketing? Jumping into tactics without a clear strategy. The most successful teams start with a plan built on clarity, structure, and goals that actually move the bottom line.

Our free, interactive MAP Workbook gives you a step-by-step system to build a marketing strategy that works—whether you’re refining an existing program or starting from scratch.

With this workbook, you will:

Set clear, actionable SMART goals that align with your revenue targets
Define your buyer personas and understand what truly drives them
Pinpoint your competitive edge in a crowded market
Create a cohesive plan for website content, social media, email, and ads
Connect every marketing action to your larger growth strategy

This is the same framework our team uses to plan and execute high-ROI campaigns for growing companies.

Fill out the form to get your copy delivered straight to your inbox, and start mapping your way to better marketing results today.

How One Client Turned Strategy into Measurable Growth

Plan smarter. Execute better. Grow faster. After completing their MAP with LAIRE in late 2024, the Synario team immediately put insights into action, refining messaging, optimizing workflows, and focusing on high-impact tactics that aligned with their new strategic direction — and the results* were undeniable:

Total Lead Form Submissions: 99 (+220% YoY)

Conversion Rate: 0.55% (+24% YoY)

Website Views: 18,081 (+125% YoY)

*Data represents Q1 2025 vs Q1 2024

These numbers are proof that a strategic foundation drives sustainable, measurable growth.

“The MAP gave us the clarity we didn’t know we were missing. It helped us stop guessing and start growing with intention. The LAIRE process transformed the way we approach marketing strategy.” ~Brandon Rosenbluth

ABOUT THE LAIRE MAP

Frequently Asked Questions

What is the Marketing Action Plan by LAIRE® Workbook?

The MAP Workbook is a hands-on resource that walks you through goal setting, buyer personas, competitive research, and content planning — everything you need to start crafting a results-driven marketing strategy.

Who is this workbook for?

This workbook is ideal for business owners, marketing teams, or decision-makers looking to clarify their goals, better understand their audience, and connect marketing activities to measurable results.

What can I expect to learn from completing the workbook?

You’ll gain clarity on your goals, audience, and marketing opportunities, ending with a clear roadmap that ties every tactic to your growth objectives.

Once complete, you’ll have a snapshot of your marketing foundation to guide your team, plus the option for a complimentary 20-minute consultation with a LAIRE expert to plan next steps.

Do I need marketing experience to use the MAP Workbook?

Not at all. The MAP Workbook is designed for all experience levels. Each section includes clear prompts, examples, and explanations to guide you through the process, even if you’re new to marketing strategy development.

Will this workbook help if I’m already running marketing campaigns?

Absolutely. Even if your marketing is already in motion, the MAP Workbook helps you step back and assess whether your current tactics align with your larger goals and where you can make strategic improvements.

How can LAIRE help after I complete the workbook

Our team can help you take your completed MAP Workbook and turn it into a fully executed marketing strategy. From HubSpot implementation to inbound campaigns and performance tracking, we provide the hands-on expertise to help you grow faster with a clear plan.

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