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Maximize Revenue Through Marketing and Sales Alignment

Learn how to facilitate collaboration between your sales and marketing teams and increase your bottom line with our free handbook.

LAIRE-Marketing Sales Alignment Handbook Cover 3D

Get the Ultimate Marketing and Sales Alignment Handbook

For years, your company’s sales and marketing teams have worked together — yet separately. 

Both teams strive to bring in new leads and turn those leads into returning, loyal customers. But despite having the same common goal, each department tends to have its own opinions on which tactics and collateral should be used to attract and warm up leads. 

This misalignment could be leading to missed revenue opportunities. Here’s where we can help.

With this handbook, you’ll learn how to:

  • Create buyer personas that both marketing and sales can get behind
  • Interpret marketing and sales’ differing views of the buying process
  • Track joint key performance indicators (KPIs)
  • Keep your sales and marketing messages consistent

Fill out this form to unite your sales and marketing teams!

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