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GROW YOUR CONNECTIONS AND INCREASE LEADS

Get the free eBook "How to Build and Execute a Strategy for Trade Show and Events"

With the right level of preparation, B2B marketers can use trade shows and events to build brand awareness, speed up the sales cycle, scope out competition, and network with decision-makers. To ensure you’re gaining the most ROI at the end of your event - be it in-person, virtual, or hybrid - you need a thoughtful, engaging, and effective strategy. We can help.  

In this eBook, we’ll guide you through: 

  • Defining your goals
  • Choosing a show or event
  • Budget considerations 
  • Pre-show planning (booth design, logistics, exposure, staffing, and technology) 
  • Post-show follow-up 
  • Integrating your event marketing strategy with digital initiatives 

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