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FREE MONTHLY WORKSHOPS FROM LAIRE

Claude + HubSpot Group Office Hours

A free, live monthly workshop series on putting Claude to work inside HubSpot. One practical scenario per session, walked through in a real portal, then open Q&A.

Next up: Diagnosing HubSpot Deals with Claude.
Wednesday, November 256 at 11:00 AM EST.

SAVE MY SEAT

WHAT IT IS

Claude and HubSpot, Worked Through Live

Group Office Hours is a free monthly workshop run by LAIRE, a HubSpot Diamond Partner. Each session takes one Claude and HubSpot scenario end to end: a short setup, a live walkthrough in a real portal, then open Q&A with the group.

No prior Claude experience required, and nothing is done to your portal. You watch the prompts and the guardrails, then decide what to apply in your own account.

Sessions run the last Wednesday of every month at 11:00 AM EST for about an hour. Register once and you are on the invite list for all eight sessions.

THE REST OF THE SERIES

What Each Session Covers

One scenario per month. Here is the short version of each.

  • Cleaning HubSpot Contacts with Claude. Find the contacts and properties that need attention, fix formatting and gaps, and align statuses, lifecycle stages, and timestamps. (Completed)
  • Converting HubSpot Companies with Claude. Company records that actually support account-level reporting: dedupe, enrich, and connect them to the right contacts. (Next up)
  • Diagnosing HubSpot Deals with Claude. Pipeline data that tells the truth. Stale deals, wrong stages, missing amounts, and what to do about them.
  • Automating Outreach in HubSpot with Claude. Draft, personalize, and QA outreach without turning your database into a mess.
  • Revealing Revenue in HubSpot with Claude. Get from raw CRM data to the revenue picture your leadership keeps asking for.
  • Using the Claude Connector in HubSpot. Setup, permissions, and what the connector can and cannot reach.
  • Using Claude API Keys in HubSpot Workflows. Wire Claude into a workflow step, with guardrails.
  • Using HubSpot API Keys in Claude Code. Work against your portal programmatically when the UI is the slow path.

The Eight-Session Lineup

Session Topic When
1 Cleaning HubSpot Contacts with Claude Completed
2 Converting HubSpot Companies with Claude Completed
3 Diagnosing HubSpot Deals with Claude Completed
4 Automating Outreach in HubSpot with Claude Wed, Nov 25
5 Revealing Revenue in HubSpot with Claude Wed, Dec 30
6 Using the Claude Connector in HubSpot Wed, Jan 27
7 Using Claude API Keys in HubSpot Workflows Wed, Feb 24
8 Using HubSpot API Keys in Claude Code Wed, Mar 31


All sessions start at 11:00 AM EST and run about an hour.

REGISTER

Save Your Seat

Register once and you are on the invite list for every session in the series.

YOUR HOSTS

Who Is Running the Sessions

Sam Barth headshot

SAM BARTH

HubSpot Strategy & Operations Manager

Sam turns complex business needs into clean, scalable HubSpot systems. With over a decade of experience in RevOps and a deep mastery of CRM architecture, he specializes in building the 'engine' beneath your marketing. Whether it’s custom objects, workflow automation, or data migrations, Sam ensures your team moves faster with total visibility. He has supported campaigns credited with $80M in revenue, proving that good data is both organized and profitable.

Lori Dickey headshot

LORI DICKEY

HubSpot Project Manager

Lori is a HubSpot Certified Trainer who ensures your team actually adopts the tool. A veteran of dozens of successful synchronizations across Marketing, Sales, and Service Hubs, she bridges the gap between technical setup and human execution. Lori doesn’t just "hand you the keys"; she audits your portal, optimizes your settings, and trains your people. Her focus is on eliminating setup friction so you can hit the ground running on day one.

What Clients Say About Working With LAIRE

“The LAIRE team has been truly exceptional to partner with on our implementation of the Marketing Hub, and they went above and beyond to help us with updates to our initial Sales Hub implementation (correcting things that had been set up wrong). Each LAIRE team member was incredibly helpful, both in helping us with known issues as well as guiding us through implementation details that we didn't even know to ask about. This is a very knowledgeable firm, and I highly recommend them for your CRM and Marketing needs.”

- Andrew Warden - Co-Founder Clarity Media Partners

“LAIRE made an immediate impact in our first 60 days together. From noticeable design upgrades to improved organization and forward-thinking strategy, their team has been thoughtful, proactive, and solution-oriented. They’ve done an excellent job identifying our key problems and turning them into clear priorities.”

- Hilary Gibney - Marketing Director, Brock Built Homes

“We began working with Laire in 2025 to help us onboard HubSpot Marketing for Professionals. Since then, we have been engaging with them on paid social campaigns built in HubSpot and redesigning our website. They have been a fabulous partner for us - especially Melanie Taylor, our Marketing Strategist. I can't say enough about their service, professionalism and knowledge of our primary marketing platform. "

- Karen Moyer - Marketing Director, 1031 CORP.
ABOUT CLAUDE + HUBSPOT GROUP OFFICE HOURS

Frequently Asked Questions

What does it cost?

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Nothing. Group Office Hours is free and open to anyone working in HubSpot.

When do sessions run?

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The last Wednesday of every month at 11:00 AM EST, for about an hour. The next session is Wednesday, September 30.

Do I have to register for every session?

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No. Register once and you are on the list for the full eight-session series. Come to the topics that matter to you and skip the rest.

Do I need to know Claude already?

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No prior Claude experience required. We show the actual prompts and steps on screen, and there is time for questions in every session.

Will anything be done to my HubSpot portal?

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No. These are teaching sessions. We demonstrate in our own portal, and you decide what to apply in yours.

What if I miss one?

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Each topic stands on its own, so you can join the next one without catching up. Session 1 on cleaning contacts has already run, and you can start with session 2.

What if I need hands-on help after a session?

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We have several options for further support. See more on our pricing page.

SAVE MY SEAT