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MARKETING

How much does an effective marketing plan cost?

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You’ve heard it from everyone, fellow entrepreneurs, your EO forum, or from Vistage, and mentors are telling you that a marketing plan is a must-have to succeed in growing your business to the next level. What does a marketing plan cost? While we can talk for days about why a marketing plan is necessary for scaling your business, we get it: you want to know the bottom line, first. What will this cost me?

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Marketing Audit Workshop

STARTS AT

$2,500

With the Marketing Audit Workshop, LAIRE takes a deep dive into your current brand and audits your performance in the digital space. With this audit, we seek to uncover the areas of your marketing strategy that may be preventing you from reaching your growth goals.

UNDERSTAND YOUR PERFORMANCE
  • Review Branding & Messaging
  • Conduct Competitor Research
  • Audit Website UI/UX Performance
IDENTIFY GROWTH OPPORTUNITIES
  • Identify Content & SEO Opportunities
  • Optimize Social & Paid Search Campaigns
  • Improve CRM & Lead Nurturing Approach
I NEED AN AUDIT

Marketing Action Plan

STARTS AT

$15,000

LAIRE's flagship offer - the Marketing Action Plan (MAP) is the strategic foundation for any company looking to scale and flourish. We take you through a multi-phase process that has proven effective in driving growth for businesses in the B2B space. The result? Your MAP is a well-researched growth strategy that can be implemented by your company or by the LAIRE team, your choice.

ANALYZE & DESIGN YOUR STRATEGY
  • Align Strategic Business Goals
  • Gain Client Feedback
  • Conduct Keyword Research
  • Develop Buyer Personas
  • Map the Buyer's Journey
DEFINE & IMPLEMENT YOUR STRATEGY
  • New Website or Campaign Interactive Concept, Design & Development 
  • Develop Content & SEO Strategy
  • Paid Search & Social Media Plans
  • Projection for Growth
I NEED A MAP
WEB DESIGN AND BRANDING

How much does a lead generation website cost?

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Websites don’t automatically become lead generating powerhouses. It takes time, a well thought out strategy and, of course, a budget!

A fully optimized website can be the best marketing asset you have, and it can even be your best salesperson before long. So, how much does a lead generating website cost anyway?

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Growth Driven Web Design

STARTS AT

$11,000

Turn your website into your most effective salesperson with a growth driven design concept that will help you achieve peak performance. With a solid content strategy in place, our web designers create a strategic website concept designed to guide your potential customers through the buying journey to make a purchase.

DEVELOP
  • SEO Keyword Research
  • User Behavior Analysis
  • Content Creation & Optimization
  • Growth Driven Design Concept
GROW
  • Target Customers with Relevant Messaging
  • Attract Qualified Visitors
  • Increase Conversions
BUILD US A WEBSITE

Brand Revamp

STARTS AT

$4,750

Your branding sets the tone for how your audience views and interacts with your business across a variety of platforms, and your users expect it to be consistent. Your brand needs to be cohesive and appear to offer real solutions to your potential clients. Tackle your rebrand with our team of experienced designers and brand strategists who will help you craft a purposeful new corporate image.

CRAFT YOUR VISUAL IDENTITY
  • Establish Your Voice
  • Create a Compelling Story
  • Stand Out from Competitors
CRAFT YOUR VISUAL IDENTITY
  • Brand Style Guide
  • Fonts, Logos, Icons, Colors
  • Brand Voice
REVAMP OUR BRAND
DIGITAL MARKETING IMPLEMENTATION

How much does hiring a digital growth agency cost?

Hiring a marketing agency to handle your digital growth needs is a smart decision and, of course, we’re biased. In all honesty, a digital growth agency isn’t the right fit for every company.

However, a company interested in continued, scalable growth in the neighborhood of 15% to 25% a year should consider assistance from an outside marketing agency. So, how much does hiring an agency cost?

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WHAT ARE YOUR GROWTH GOALS?

"This is the most important question you’ll get from an agency. You shouldn’t work with an agency if they aren't asking about your goals."

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Marketing Implementation

STARTS AT

$5,500

per month

Become a leading authority in your field with an ongoing inbound marketing engagement custom-designed to increase qualified leads and revenue for your company.

EXAMPLE DELIVERABLES
  • UX Creative Design
  • Strategic SEO Content
  • Marketing Automation
  • Email Nurturing
  • Custom Reporting
GROW MY REVENUE

Sales
Enablement

STARTS AT

$2,500

per month

Help your sales team close more deals by giving them the resources to connect with potential customers wherever they are in the buyer’s journey.

EXAMPLE DELIVERABLES
  • Pipeline Management
  • Workflow Automation
  • Closed-loop Reporting
  • Sales Dashboard Set Up
  • Service Level Agreements
ACCELERATE MY SALES

Digital
Advertising

STARTS AT

$3,500

per month

Implement a strategic paid search and paid social strategy that targets your ideal customers with highly relevant and timely messaging, offers, and content on the platforms they use regularly.

PAID MEDIA SERVICES
  • Google Ads 
  • Facebook Ads
  • Audience Development
  • LinkedIn Sponsored Content
  • Retargeting & Remarketing
  • Campaign Optimization
RUN MY ADS
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HUBSPOT ONBOARDING & SUPPORT

"We have HubSpot and need the expertise to take us to the next level."

Maximize your HubSpot investment and achieve long-term growth with full-time support from the LAIRE team. We help you optimize your campaigns, troubleshoot technical issues, and implement your inbound strategy effectively.

  • HubSpot Onboarding
  • Inbound Campaign Management
  • HubSpot CRM Segmentation
  • HubSpot Marketing, Sales and Service Hub Automation
  • HubSpot Website CMS Help
WE NEED HUBSPOT HELP
HUBSPOT

Don’t waste your money on HubSpot if you aren’t using these built-in tools.

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When it comes to great marketing and sales tools, we trust HubSpot. It can be a tremendous asset for your business if you believe in the inbound marketing methodology, you are implementing a sound strategy and, of course, make the most of its tools and feature sets.

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Advanced Marketing Hub Implementation

STARTS AT

$3,500

LAIRE will assist in setting up the technical components of the HubSpot Marketing Hub and any systems integrations, while guiding you to incorporate inbound techniques into your marketing and sales programs.

LAIRE will collaborate to create a customized project plan to get you fully up and running, completely integrated, and comfortable executing with HubSpot’s software.

STRATEGY & DATA MIGRATION
  • Best Practices for Marketing & Sales Alignment
  • Business Process Mapping
  • Define Solution Architecture
AUTOMATION & REPORTING
  • MQL & SQL Lead Nurture Workflows
  • Lead Assignment Automation
  • Campaign Reporting Creation
GO MARKETING HUB

Advanced Sales Hub Implementation

STARTS AT

$2,500

LAIRE will assist you in setting up the technical components of HubSpot Sales Hub, migrating data, and creating any necessary sales system integrations, while guiding you to define the ideal sales process.

LAIRE will collaborate to create a customized project plan to get you fully up and running, completely integrated, and increased sales rep productivity.

STRATEGY & PROCESS CONFIGURATION
  • Sales Team Adoption of HubSpot
  • Understand Life Cycle Stages
  • Sales Process and Deal Stage Configuration
  • Lead Scoring and Prioritization
AUTOMATION & REPORTING
  • Sales Templates, Sequence Content
  • Internal Lead Workflow Notifications
  • Deal Stage Automation
  • Scorecard Reporting Structure
GO SALES HUB
NOT SURE WHICH PACKAGE IS THE RIGHT FIT FOR YOU?

Book a 20 minute marketing assessment.

Understand how your website ranks amongst competitors, what you're doing right, and where you can better optimize your marketing and sales efforts aligned with your growth goals. Take this first step towards reaching new heights.

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Sales Enablement Best Practices