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MAP Your Way to Marketing ROI

Our flagship product, the Marketing Action Plan by LAIRE® (MAP), is the strategic foundation for any company looking to scale and flourish.

We take you through a multi-phase process that builds on data from your company, competitors, and industry and provides actionable next steps to meet your goals. The result is a well-researched framework featuring strategic insights and tactical quick wins that can be implemented by your company or by the LAIRE team to drive business growth.

Click below to learn more about
what you’ll find in your LAIRE MAP:

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Every plan needs a goal. Your goals serve as the foundation for your marketing strategy, driving the selection and implementation of effective marketing tactics that will bring you the desired outcomes for success.

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Buyer Personas

Deploying a marketing strategy without buyer personas is like shouting into a megaphone to a random crowd of people and hoping your message sticks with someone. To peg your buyer personas, we interview key staff and customers from your company and conduct supplemental market research.

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Brand Remarkables

Your brand “remarkables” are your key differentiators as a business. This could include a special service, product, or even mindset that your company embodies to provide a truly exceptional experience to your ideal customers.

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Website Plan

Your website is often the first impression prospective customers have of your brand. During the MAP process, we’ll create a website plan that lays out your current challenges and SEO performance. We also provide recommendations for a full redesign or optimizations based on your goals, plus a projected timeline for execution.

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Competitor Research

All companies, even those in niche industries, have competitors — especially when it comes to the web. By taking an extensive audit of your competitors’ websites, content and social media strategies, SEO, and other areas, we’re able to better understand who they are and how your business can pivot to bring in more leads that you could unintentionally be sending their way.

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Content Plan

Your content is the core of your digital marketing presence, and it’s crucial to make sure it resonates with your prospective customers. That’s why developing a content plan is a key part of the MAP process.

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Social Media Plan

As a company, it’s important to communicate with your audience on the social media platforms they’re using most frequently to maximize your marketing ROI. The purpose of this section of your MAP is to audit what you’ve done as a business in the past, mark challenges and opportunities for improvement, and recommend specific goals and tactics for future success.

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Digital Advertising Plan

Running ads on LinkedIn, Google, or another platform can be an effective way to expand your reach to the right audience, at the right time. Your company may have tried paid ads in the past and didn’t find the success you wanted. That’s why your MAP will include a digital advertising evaluation that explains your unique challenges and our solutions

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Next Steps

Now that you know the purpose of and sections in our MAP process, it’s time for you to create your own strategic marketing action plan.

Ready to get started? Download your copy of the MAP Workbook to take the first step in accessing tangible ROI that aligns with your long-term goals. The MAP Workbook will:

  • Guide you through the process of creating a marketing plan that makes sense for your organization
  • Provide templates to help you understand and document your business’s unique goals, challenges, and opportunities
  • Give you a resource to share with stakeholders to demonstrate the importance of marketing and facilitate buy-in