As a HubSpot Solutions Partner, it’s no surprise that we're pretty gung-ho about HubSpot over here at LAIRE. If you're all in on inbound marketing and sales, it’s one of the best marketing automation tools out there.
With HubSpot, all your everyday marketing and sales tasks become a breeze, and reporting gets simplified. Plus, you can kiss goodbye to juggling multiple platforms for website management, social media scheduling, emails, workflows, and blog hosting.
But we also understand that the platform might not be everyone's cup of tea — and it’s an investment that shouldn't be taken lightly.
So, what does HubSpot cost? It's all about finding the perfect match for your marketing and sales automation requirements.
Before we talk about the cost of HubSpot, it’s important to note that the platform has various hubs, each with its own set of tools and prices:
You can pick and choose which hubs you want, depending on your business and the features you need.
The prices we list below are in effect as of October 11, 2023, but HubSpot is known to shake things up from time to time. For the latest information, visit HubSpot’s pricing page.
HubSpot Marketing Hub Monthly Cost: Free to $3,600
The HubSpot monthly cost is the highest for the marketing side of things, but there is a good reason for that. Here is a breakdown of the tiers in this hub from most to least expensive:
All tiers include an unlimited number of non-marketing contacts.
While there are far more features in the higher tiers, with the free Marketing Hub subscription, you’ll have access to the following tools:
If you’re not purchasing based on contacts but on needed features, the Enterprise plan includes the tools listed above, plus custom behavioral events, multi-touch revenue attribution, predictive lead scoring, and more.
HubSpot Sales Hub Monthly Cost: Free to $1,500
The sales side of HubSpot may be a smaller investment than the marketing tools depending on the size of your sales team. Here is the tier breakdown:
It’s important to note that the Starter and Professional plans are cheaper when purchasing annually rather than monthly. This is definitely something to think about if you’re weighing your options and the costs associated.
Capturing, engaging, and converting leads is easier than ever before thanks to HubSpot’s all-in-one sales software.
These sales tools are essential to help your team nurture and close leads. Think about the value of being notified when a contact opens an email. What about having a contact book a meeting with you online based on your calendar? How about having email templates and sequences ready to go when needed?
Each paid plan includes storage for up to 15 million overall contacts, 1-on-1 technical support, and unlimited free users. While free users have limitations, they are still able to operate within the Sales Hub using the following tools:
The next tiers unlock more sales automation tools and integrations to help your entire team make and track sales, such as lead form routing, predictive lead scoring, deal splits, and more.
HubSpot Customer Service Hub Monthly Cost: Free to $1,200
If you’re ready for seamless customer relationship management, HubSpot’s Service Hub is for you.
With this hub, all of your tools and data about your customers live in one place, making customer service a breeze for your teams. The features in the Service Hub are designed to help you onboard, support, retain, and grow your business through air-tight customer service.
In this day and age, customers are expecting more and more immediate responses to issues and queries. This hub gives you everything you need to automate support to better manage your customer relationships.
Here are the different pricing tiers:
HubSpot offers 10% off for both the Starter and Professional tiers when you commit to an annual plan and pay upfront. Keep in mind that with these tiers, you also have an unlimited number of free users that you can add.
At HubSpot, the customer experience is paramount. The Service Hub delivers a help desk with ticketing, allowing you to spend less time on data entry and more time managing your customer relationships.
The Service Hub also provides a Knowledge Base platform where you can host frequently asked questions, videos, documentation, and articles designed to answer common questions and give information on processes. The ability to share relevant problem-solving information can ultimately reduce the number of support requests you receive.
Additionally, the Live Chat functionality included in the Service Hub allows you to help customers on your website in real time, directing them to the appropriate resources to solve their issues and answer their questions.
Offering this feature on your site creates a stronger relationship with your customers, giving them the confidence that your service teams are in place and ready to help them with their questions and concerns.
Lastly, through the Service Hub, you gain valuable access to HubSpot’s CRM platform, custom reporting dashboards, and automated customer service capabilities.
When you opt for the Enterprise level, you’ll benefit from features like conversation intelligence, field-level permissions, and custom objects.
HubSpot CMS Hub Monthly Cost: Free to $1,200
Building and managing your website is easier than ever before with HubSpot CMS. As an all-in-one website platform, you can create and manage website pages, landing pages, and even your blog.
From building the website to managing the content, HubSpot CMS delivers all of the other great features of HubSpot, creating seamless integrations between Sales, Marketing, Service, and Operations Hubs, delighting your website visitors and leads from every angle.
Making updates to your website shouldn’t cause you to constantly rely on custom integrations, configurations, and updates from a development team standpoint. Luckily, the way HubSpot has created their CMS Hub allows for your developers to create functional aspects of your site that are then easily editable by your marketing teams.
Here’s what you can expect from each tier:
HubSpot’s CMS Hub provides scalable solutions for your website as your business grows.
That said, it’s important to keep in mind that you don’t want to be paying for enterprise-level functionality if you don’t currently have a development team in place. The same is true if you don’t have the website traffic and granular functionalities that would warrant the additional Enterprise capabilities.
If this is your first website build, you may benefit from a Professional plan first. Then, you’ll be able to see if there’s a need to upgrade to an Enterprise plan as your business grows and begins to need additional features and functionalities that you may not need in the beginning.
HubSpot CMS Enterprise is most valuable for businesses that need to manage websites on multiple root domains, limit access to content, use HubSpot memberships for portal functionality, and incorporate content approvals into their publishing process.
HubSpot Operations Hub Monthly Cost: Free to $2,000
As companies grow, systems must grow along with them. Otherwise, processes, procedures, data sources, and teams fall victim to growing pains that can, over time, become barriers to success and growth.
With operations teams in mind, the Operations Hub seeks to deliver true insights into revenue operations. It’s designed to complement HubSpot’s CRM software with a suite of tools to improve integrations and create scalable solutions through clean and connected data.
With a focus on operations as they relate to revenue, understanding your company's potential growth and barriers to scaling is easier than ever through Operations Hub. The software can connect your apps, sync and clean your customer data, and provide automation capabilities to streamline your business processes.
With the Starter tier, you’ll receive the following tools starting at $18 per month:
With the Professional tier, you’ll receive everything in the Starter plan, plus additional tools such as programmable automation, webhooks, data quality automation, and duplicate management for $720 per month.
The Enterprise plan includes everything in the Professional plan, plus additional tools such as custom objects, advanced data calculations, and more for $2,000 per month.
HubSpot currently offers 10% off for both the Starter and the Professional plan when you commit to an annual plan and pay upfront.
HubSpot CRM Suite Monthly Cost: Free to $5,000
With HubSpot’s all-in-one CRM Suite, you can access free tools, Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub as a bundle at the Starter, Professional, and Enterprise tiers.
Here's more about each tier:
You can simplify your tech stack and save when you bundle multiple Hubs. Ask us about additional savings you may be eligible for when you opt for a HubSpot Growth package.
Are you running a startup business? You might be eligible for considerable discounts for HubSpot's marketing and sales tools. HubSpot offers discounts of 30%, 50%, and 90% off for startup companies, depending on set eligibility criteria.
There are a few more expenses to consider when investing in HubSpot. Fortunately, HubSpot is upfront with additional costs if you want to host your site on the platform or want custom reports and advertising tools.
HubSpot offers custom reporting tools through the following hubs:
HubSpot’s custom reporting capabilities can get pretty in-depth, for good reason. HubSpot encompasses a data-driven approach through all of its platforms for businesses to visualize current growth and make scalable decisions based on true data.
HubSpot also offers a suite of advertising tools through the Professional and Enterprise levels of the marketing hub. Its advertising capabilities provide an all-in-one advertising atmosphere where you can create, implement, and analyze ads run on various platforms.
Finally, HubSpot offers regular consulting programs and onboarding fees depending on the plan or plans you select. If you have inbound best practices down but need help with the technical side, HubSpot technical support is available too.
To succeed in the world of inbound marketing and sales, you need the right tools and resources — and that often comes with an investment. Luckily, HubSpot offers ample flexibility, and the ideal plan for your company hinges on the goals outlined in your marketing strategy and the tools essential to attain them.
Have questions or want a second opinion? LAIRE is a HubSpot Solutions Partner, we have worked with hundreds of companies that adopted HubSpot and our team of experts is here to help you determine which hubs and tiers may be best for your business.
Reach out today to turn up your marketing capabilities with HubSpot.