Are you on the fence about making the jump into all things HubSpot? HubSpot is an investment that shouldn't be taken lightly. How much does HubSpot cost? It depends on what you want out of your marketing and sales automation software.
Is HubSpot Right for You?
We're big fans of HubSpot here at LAIRE, however, HubSpot isn't for everyone. If you're all-in on inbound marketing and sales, HubSpot is one of the best marketing automation tools out there. Automation streamlines your everyday marketing and sales duties and simplifies analytical reporting.
HubSpot also removes the need for relying on multiple platforms for website management, social media scheduling, email, workflows, and blog hosting. You get all of that and more with HubSpot's deep pool of resources and tools.
HubSpot's Price
The HubSpot platform has a sales side and a marketing side, each with its own set of tools and costs. Keep in mind that you can pay for one, both, or neither of these portals, depending on the features you want. If you’re unsure how HubSpot can bring value to your sales and marketing efforts, HubSpot offers a wealth of resources from blogs to online HubSpot Academy courses designed to help you understand the features and benefits of using the Sales and Marketing hubs.
The prices we list here are in effect as of January 24, 2023, and may be adjusted by HubSpot at any time. For the most up-to-date information, you may visit the HubSpot Pricing Page.
HubSpot Marketing Automation Cost
Free to $3,600/month
As you can tell, the marketing side of HubSpot can be much more expensive, but there is a good reason for that. In the Professional Marketing Hub plan, 2,000 marketing contacts are included at a rate of $890 a month, plus $250 a month for each additional 5,000 marketing contacts (though the per-5k-marketing-contacts price decreases as you add more). In the Enterprise Marketing Hub plan, 10,000 marketing contacts are included at a rate of $3,600 a month (plus $100 a month for each additional 10,000 marketing contacts). All plans include an unlimited number of non-marketing contacts.
If you don’t have more than 1,000 marketing contacts currently, you can use the Marketing Hub Starter plan which includes 1,000 marketing contacts at a rate of $50 a month (plus $50 a month for an additional 1,000 contacts).
How to Choose the Right HubSpot Marketing Hub Tier?
You'll get an extremely limited version of the platform with a free subscription. If you’d like to see what free tools are available for marketing, sales, service, and operations, visit HubSpot’s plan breakdown page. While there are far more features in the higher tiers, with the free Marketing Hub subscription, you will have access to the following tools:
- Forms
- Email marketing
- Ad management
- Landing pages
- Shared inbox
- List segmentation
- Team email
- Live chat
- Basic bots
- Mobile optimization
- Reporting dashboard
- Messenger integration
- Custom properties
- HubSpot mobile app
- Form follow-up emails
- Marketing events object
- Email reply tracking
- Email health reporting
- Ad retargeting
- Payments (U.S. only)
HubSpot Sales Hub Cost
Free to $1,200/month
The sales side of HubSpot may be a smaller investment than the marketing tools, depending on the size of your sales team. In the Professional Sales Hub plan, five users are covered at a rate of $500 a month (plus $100 for each additional user), whereas in the Enterprise Sales Hub plan, 10 users are covered at a rate of $1,200 a month (plus $120 a month for each additional user).
If you don't want to commit to using HubSpot's Sales Hub for your whole team, you can use the Sales Starter plan which includes 2 users for $50 a month (plus $25 for each additional user) and fewer features. It’s important to note that the Starter and Professional plans are cheaper when purchasing annually rather than monthly, something to think about if you’re weighing your options and the costs associated.
How to Choose the Right HubSpot Sales Hub Tier?
Each plan varies in capabilities, where the following tier includes all capabilities of the previous tier, and then some. You can see HubSpot’s Sales Hub pricing here and what comes with each level. Make sure you scroll down to the bottom of both the sales and marketing portions of this page to see answers to frequently asked questions about HubSpot’s sales and marketing software.
These sales tools are essential to help your team nurture and close leads. Think about the value of being notified when a contact opens an email. What about having a contact book a meeting with you online based on your calendar? How about having email templates and sequences ready to go when needed?
Capturing, engaging, and converting leads is easier than ever before thanks to HubSpot’s all-in-one sales software. HubSpot does a great job of ensuring that each of its users has the tools they need to succeed with their sales software. Each paid plan includes storage for up to 15 million overall contacts, 1-1 technical support, and unlimited free users. While free users have limitations, they are still able to operate within the sales hub using the following tools:
- Live chat
- Basic bots
- Team email
- Quotes
- Calling
- Email scheduling
- Email tracking & notifications
- Shared inbox
- Email templates
- Canned snippets
- Documents
- Meeting scheduling
- Reporting dashboard
- Deal pipeline
- Messenger integration
- Custom properties
- HubSpot mobile app
- Marketing events object
- Email reply tracking
- Email health reporting
The next tiers unlock more sales automation tools and integrations to help your entire team make and track sales.
HubSpot Service Hub Cost
Free to $1,200/month
If you’re ready for seamless customer relationship management, HubSpot’s Service Hub is for you. With HubSpot’s Service Hub, all of your tools and data about your customers live in one place, making customer service a breeze for your teams. The tools in the service hub are designed to help you onboard, support, retain, and grow your business through air-tight customer service.
In this day and age, customers are expecting more and more immediate responses to issues and queries. The Service Hub gives you all of the tools you need to automate support to better manage your customer relationships.
In the Professional Service Hub plan, 5 paid users are included for the rate of $500 a month (plus $100 a month for each additional user), whereas in the Enterprise Service Hub plan, 10 paid users are included at a rate of $1,200 a month (plus $120 a month for each additional user).
If you only need less than 5 users, you can use the Service Hub Starter plan which includes 2 paid users at a rate of $50 a month (plus $25 a month for each additional user). HubSpot offers 10% off for both the Starter and Professional plans when you commit to an annual plan and pay upfront. Keep in mind, with these plans you also have an unlimited number of free users that you can add to your plan.
How to Choose the Right Service Hub Tier?
At HubSpot, the customer experience is paramount. The Service Hub delivers a help desk with ticketing, allowing you to spend less time on data entry and more time managing your customer relationships. With ticketing, you can create tickets within the help desk, allowing for more critical issues to be prioritized first.
The Service Hub is also incredibly valuable in providing a Knowledge Base platform where you can host frequently asked questions, videos, documentation, and articles designed to answer common questions and give information on processes that can ultimately reduce the number of support requests through providing relevant problem-solving information.
The Live Chat functionality included in the Service Hub allows you to help customers on your website in real-time, directing them to the appropriate resources to solve their issues and answer their questions. Offering this feature on your site creates a stronger relationship with your customers, giving them the confidence that your service teams are in place and ready to help them with their questions and concerns.
Through the Service Hub, you gain valuable access to HubSpot’s CRM platform, custom reporting dashboards, and automated customer service capabilities. Every company services its customers differently, so to better understand which tier of the Service Hub would work best for your company, check out the functionalities within each tier here.
HubSpot CMS Hub Cost
$25 to $1,200/month
Building and managing your website is easier than ever before with HubSpot CMS. As an all-in-one website platform, you can create and manage website pages, landing pages, and even your blog.
From building the website to managing the content, HubSpot CMS delivers all of the other great features of HubSpot, creating seamless integrations between Sales, Marketing, Service, and Operations Hubs, delighting your website visitors and leads from every angle. The way HubSpot has created their CMS Hub allows for your developers to create functional aspects of your site, that are then easily editable by your marketing teams.
Making updates to a website shouldn’t cause you to constantly rely on custom integrations, configurations, and updates from a development team standpoint, and HubSpot has harnessed this ease-of-use understanding within the CMS Hub by creating a functional platform that is, as they say, “a developers dream without being a marketers nightmare”.
In the Professional CMS Hub plan, you’ll receive all of the free tools with increased limits including additional tools offered by the Professional plan for $400 a month. In the Enterprise CMS Hub plan, you’ll receive everything in the Professional plan, plus additional tools and capabilities for $1,200 a month.
If you don’t need all of the capabilities of a Professional or Enterprise CMS Hub plan, HubSpot has recently started offering a Starter CMS Hub plan. With this plan, you’ll pay $25 per month for all CMS Hub free tools and a few extras, such as a web application firewall, or WAF.
How to Choose the Right CMS Tier?
The capabilities of the CMS platform are incredible, but it’s important to keep in mind that you don’t want to be paying for Enterprise level functionality if you do not currently have a development team in place, or the website traffic and granular functionalities that would warrant the various additional capabilities offered through the Enterprise level.
If this is your first website build, you would benefit from a Professional plan first, and through the use of the Professional plan, you will see where there may be a need to upgrade to an Enterprise level plan as your business grows and begins to need additional features and functionalities that you may not need in the beginning.
HubSpot’s CMS Hub provides scalable solutions for your website as your business grows. To gauge your needs and better understand the software's capabilities, check out the software breakdown for each plan here.
HubSpot CRM Suite Cost
From $45 to $5,000/month
HubSpot delivers an all-in-one bundle through the CRM Suite. With this bundle, free tools, Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub (which we’ll discuss below) are all available as a bundle at either the Starter level, Professional level, or Enterprise level.
The Professional CMS Suite plan includes the Professional level of the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub starting at $1,850 a month. The Enterprise Service Hub plan includes the Enterprise level of the Marketing Hub, Sales Hub, Service Hub, CMS hub, and Operations hub starting at $5,000 a month.
A cost-effective way to get the most out of all of the great software and tools that HubSpot offers is through the Starter CRM Suite plan, starting at $45 a month and giving you access to the Starter level of the Marketing Hub, Sales Hub, Service Hub, CMS Hub Starter, and Operations Hub.
Click here to see all of the features of the CRM suite plans and calculate your costs.
HubSpot Operations Hub Cost
$50 to $2,000/month
HubSpot’s Operations Hub was designed to complement HubSpot’s CRM software with a suite of tools to improve integrations across the board. The Operations Hub is the latest solution offered by HubSpot, offering insights for creating scalable solutions through clean and connected data.
As companies grow, systems must grow along with them, otherwise, processes, procedures, data sources, and teams fall victim to growing pains that can, over time, become barriers to success and growth. With operations teams in mind, the Operations Hub seeks to deliver true insight into revenue operations.
With a focus on operations as they relate to revenue, understanding your company's potential growth and barriers to scaling is easier than ever through Operations Hub. Operations Hub delivers software that can connect your apps, sync and clean your customer data, and offers automation capabilities to streamline your business processes.
In the Starter Operations Hub plan, you’ll receive all of the following free tools with increased limits including additional tools offered by the Starter plan for $50 a month.
- Data sync
- Historical sync
- Custom field mappings
- App Marketplace integrations
- Contact management
- Companies
- Deals
- Tasks & activities
- Company insights
- Custom properties
- Marketing events object
- Email reply tracking
- Email health reporting
In the Professional Operations Hub plan you’ll receive everything in the Starter plan, plus additional tools such as programmable automation, webhooks, data quality automation, and duplicate management for $800 a month.
The Enterprise plan includes everything in the Professional plan, plus additional tools such as custom objects, advanced permissions, advanced data calculations and prep, datasets, and snowflake data share for $2,000 a month. HubSpot currently offers 10% off for both the Starter and the Professional plan when you commit to an annual plan and pay upfront.
HubSpot for Startups
Are you running a startup business? You might be eligible for considerable discounts for HubSpot's marketing and sales tools. HubSpot offers discounts of 30% off, 50% off, and 90% off to startup companies depending on set eligibility criteria. If you’d like to learn more about these discounts, visit HubSpot’s startup pricing page.
HubSpot's Additional Tools
There are a few more expenses to consider when investing in HubSpot. Fortunately, HubSpot is upfront with additional costs if you want to host your site on HubSpot's platform and want custom reports or advertising tools.
HubSpot offers custom reporting tools through the following hubs:
- Marketing Hub: Professional, Enterprise
- Sales Hub: Professional, Enterprise
- Service Hub: Professional, Enterprise
- Operations Hub: Professional, Enterprise
- CMS Hub: Professional, Enterprise
HubSpot’s custom reporting capabilities can get pretty in-depth, for good reason. HubSpot encompasses a data-driven approach through all of its platforms for businesses to visualize current growth and make scalable decisions based on true data. For more information about custom reporting capabilities in HubSpot, check out their knowledge base here.
HubSpot offers a suite of advertising tools through the Professional and Enterprise levels of the marketing hub. HubSpot’s advertising capabilities provide an all-in-one advertising atmosphere where you can create, implement, and analyze ads run on various platforms. For more information on HubSpot’s Ad features, visit their knowledge base here.
HubSpot also offers regular consulting programs and onboarding fees depending on the HubSpot plan or plans you select. If you have inbound best practices down but need help with the technical side, HubSpot technical support is available too.
Every Business is Different
The best plan for your company depends on the goals you've laid out in your marketing plan and what tools you need to reach them. You need a way to implement and track your marketing and sales efforts; winging it never works long-term. To succeed in this inbound marketing and sales world, you need the right tools and resources and that comes with an investment. Contact us if you have any questions about which HubSpot resources are best for your business, to turn up your marketing capabilities. 
This article was originally published on April 27, 2018, and has been updated with new information.
