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As a HubSpot Solutions Partner, it’s no surprise that we're pretty gung-ho about HubSpot over here at LAIRE. If you're all in on inbound marketing and sales, it’s one of the best marketing automation tools out there.

With HubSpot, all your everyday marketing and sales tasks become a breeze, and reporting gets simplified. Plus, you can kiss goodbye to juggling multiple platforms for website management, social media scheduling, emails, workflows, and blog hosting.

But we also understand that the platform might not be everyone's cup of tea — and it’s an investment that shouldn't be taken lightly.

So, what does HubSpot cost? It's all about finding the perfect match for your marketing and sales automation requirements.


Breaking Down HubSpot Costs

Before we talk about the cost of HubSpot, it’s important to note that the platform has various hubs, each with its own set of tools and prices:

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub
  • Operations Hub
  • Commerce Hub

You can pick and choose which hubs you want, depending on your business and the features you need.

The prices we list below are in effect as of October 11, 2023, but HubSpot is known to shake things up from time to time. For the latest information, visit HubSpot’s pricing page.

HubSpot Marketing Cost

HubSpot Marketing Hub Monthly Cost: Free to $3,600

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The HubSpot monthly cost is the highest for the marketing side of things, but there is a good reason for that. Here is a breakdown of the tiers in this hub from most to least expensive:

  • Enterprise: This tier includes 10,000 marketing contacts at a rate of $3,600 per month, plus $100 per month for each additional 10,000 marketing contacts.
  • Professional: This tier includes 2,000 marketing contacts at a rate of $800 per month, plus $225 per month for each additional 5,000 marketing contacts. The price for each added 5,000 marketing contacts decreases as you add more.
  • Starter: If you don’t have more than 1,000 marketing contacts currently, you can use the starter tier, which includes 1,000 marketing contacts at a rate of $18 per month. Each added 1,000 contacts is an additional $18 per month.
  • Free: This tier doesn’t include any marketing contacts, but it's your golden ticket to dive into the HubSpot platform and see if it's a good match for you and your business.

All tiers include an unlimited number of non-marketing contacts.

How to Choose the Right HubSpot Marketing Hub Tier

While there are far more features in the higher tiers, with the free Marketing Hub subscription, you’ll have access to the following tools:

  • Forms
  • Email marketing
  • Ad management
  • Landing pages
  • Shared inbox
  • List segmentation
  • Team email
  • Live chat
  • Basic bots
  • Mobile optimization
  • Reporting dashboard
  • Messenger integration
  • Custom properties
  • HubSpot mobile app
  • Form follow-up emails
  • Marketing events object
  • Email reply tracking
  • Email health reporting
  • Ad retargeting
  • Payments (U.S. only)

If you’re not purchasing based on contacts but on needed features, the Enterprise plan includes the tools listed above, plus custom behavioral events, multi-touch revenue attribution, predictive lead scoring, and more.

HubSpot Sales Cost

HubSpot Sales Hub Monthly Cost: Free to $1,500

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The sales side of HubSpot may be a smaller investment than the marketing tools depending on the size of your sales team. Here is the tier breakdown:

  • Enterprise: With this tier, 10 users are covered at a rate of $1,500 per month, plus $150 per month for each additional user.
  • Professional: Here, five users are covered at a rate of $450 per month, plus $90 per month for each additional user.
  • Starter: If you don't want to commit to using HubSpot's Sales Hub for your whole team, you can use the Starter plan, which includes two users for $18 per month (plus $9 for each additional user) and fewer features.
  • Free: Just like in the marketing platform, you won't have any contacts at your disposal, but you do get the green light to explore the platform and get a feel for it.

It’s important to note that the Starter and Professional plans are cheaper when purchasing annually rather than monthly. This is definitely something to think about if you’re weighing your options and the costs associated.

How to Choose the Right HubSpot Sales Hub Tier

Capturing, engaging, and converting leads is easier than ever before thanks to HubSpot’s all-in-one sales software.

These sales tools are essential to help your team nurture and close leads. Think about the value of being notified when a contact opens an email. What about having a contact book a meeting with you online based on your calendar? How about having email templates and sequences ready to go when needed?

Each paid plan includes storage for up to 15 million overall contacts, 1-on-1 technical support, and unlimited free users. While free users have limitations, they are still able to operate within the Sales Hub using the following tools:

  • Live chat
  • Basic bots
  • Team email
  • Quotes
  • Calling
  • Email scheduling
  • Email tracking and notifications
  • Shared inbox
  • Email templates
  • Canned snippets
  • Documents
  • Meeting scheduling
  • Reporting dashboard
  • Deal pipeline
  • Messenger integration
  • Custom properties
  • HubSpot mobile app
  • Marketing events object
  • Email reply tracking
  • Email health reporting

The next tiers unlock more sales automation tools and integrations to help your entire team make and track sales, such as lead form routing, predictive lead scoring, deal splits, and more.

HubSpot Service Hub Cost

HubSpot Customer Service Hub Monthly Cost: Free to $1,200

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If you’re ready for seamless customer relationship management, HubSpot’s Service Hub is for you.

With this hub, all of your tools and data about your customers live in one place, making customer service a breeze for your teams. The features in the Service Hub are designed to help you onboard, support, retain, and grow your business through air-tight customer service.

In this day and age, customers are expecting more and more immediate responses to issues and queries. This hub gives you everything you need to automate support to better manage your customer relationships.

Here are the different pricing tiers:

  • Enterprise: With this tier, 10 paid users are included at a rate of $1,200 per month, plus $120 per month for each additional user.
  • Professional: Five paid users are included at a rate of $450 per month, plus $90 per month for each additional user.
  • Starter: If you only need less than 5 users, you can use the Starter plan, which includes two paid users for $18 per month. Each additional user is an added $9 per month.
  • Free: While the free plan doesn't include any contacts, it's your launchpad to dip your toes and start exploring all of its customer service features.

HubSpot offers 10% off for both the Starter and Professional tiers when you commit to an annual plan and pay upfront. Keep in mind that with these tiers, you also have an unlimited number of free users that you can add.

How to Choose the Right Service Hub Tier

At HubSpot, the customer experience is paramount. The Service Hub delivers a help desk with ticketing, allowing you to spend less time on data entry and more time managing your customer relationships.

The Service Hub also provides a Knowledge Base platform where you can host frequently asked questions, videos, documentation, and articles designed to answer common questions and give information on processes. The ability to share relevant problem-solving information can ultimately reduce the number of support requests you receive.

Additionally, the Live Chat functionality included in the Service Hub allows you to help customers on your website in real time, directing them to the appropriate resources to solve their issues and answer their questions.

Offering this feature on your site creates a stronger relationship with your customers, giving them the confidence that your service teams are in place and ready to help them with their questions and concerns.

Lastly, through the Service Hub, you gain valuable access to HubSpot’s CRM platform, custom reporting dashboards, and automated customer service capabilities.

When you opt for the Enterprise level, you’ll benefit from features like conversation intelligence, field-level permissions, and custom objects.

HubSpot CMS Cost

HubSpot CMS Hub Monthly Cost: Free to $1,200

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Building and managing your website is easier than ever before with HubSpot CMS. As an all-in-one website platform, you can create and manage website pages, landing pages, and even your blog.

From building the website to managing the content, HubSpot CMS delivers all of the other great features of HubSpot, creating seamless integrations between Sales, Marketing, Service, and Operations Hubs, delighting your website visitors and leads from every angle.

Making updates to your website shouldn’t cause you to constantly rely on custom integrations, configurations, and updates from a development team standpoint. Luckily, the way HubSpot has created their CMS Hub allows for your developers to create functional aspects of your site that are then easily editable by your marketing teams.

Here’s what you can expect from each tier:

  • Enterprise: This tier offers the most tools and capabilities at $1,200 per month.
  • Professional: The Professional plan starts at $360 per month, with the opportunity to save 10% if you commit annually and pay upfront.
  • Starter: If you don’t need all of the capabilities of a Professional or Enterprise CMS Hub plan, HubSpot has recently started offering a Starter CMS Hub plan. With this plan, you’ll pay $23 per month for all CMS Hub free tools and a few extras, such as a web application firewall (WAF).
  • Free: With the free CMS Hub, users can create a secure and optimized website without spending a dime.

How to Choose the Right CMS Tier

HubSpot’s CMS Hub provides scalable solutions for your website as your business grows.

That said, it’s important to keep in mind that you don’t want to be paying for enterprise-level functionality if you don’t currently have a development team in place. The same is true if you don’t have the website traffic and granular functionalities that would warrant the additional Enterprise capabilities.

If this is your first website build, you may benefit from a Professional plan first. Then, you’ll be able to see if there’s a need to upgrade to an Enterprise plan as your business grows and begins to need additional features and functionalities that you may not need in the beginning.

HubSpot CMS Enterprise is most valuable for businesses that need to manage websites on multiple root domains, limit access to content, use HubSpot memberships for portal functionality, and incorporate content approvals into their publishing process.

HubSpot Operations Cost

HubSpot Operations Hub Monthly Cost: Free to $2,000

As companies grow, systems must grow along with them. Otherwise, processes, procedures, data sources, and teams fall victim to growing pains that can, over time, become barriers to success and growth.

With operations teams in mind, the Operations Hub seeks to deliver true insights into revenue operations. It’s designed to complement HubSpot’s CRM software with a suite of tools to improve integrations and create scalable solutions through clean and connected data.

With a focus on operations as they relate to revenue, understanding your company's potential growth and barriers to scaling is easier than ever through Operations Hub. The software can connect your apps, sync and clean your customer data, and provide automation capabilities to streamline your business processes.

With the Starter tier, you’ll receive the following tools starting at $18 per month:

  • Data sync
  • Historical sync
  • Custom field mappings
  • App Marketplace integrations
  • Contact management
  • Companies
  • Deals
  • Tasks and activities
  • Company insights
  • Custom properties
  • Marketing events object
  • Email reply tracking
  • Email health reporting

With the Professional tier, you’ll receive everything in the Starter plan, plus additional tools such as programmable automation, webhooks, data quality automation, and duplicate management for $720 per month.

The Enterprise plan includes everything in the Professional plan, plus additional tools such as custom objects, advanced data calculations, and more for $2,000 per month.

HubSpot currently offers 10% off for both the Starter and the Professional plan when you commit to an annual plan and pay upfront.


HubSpot CRM Cost: CRM Suite Bundle

HubSpot CRM Suite Monthly Cost: Free to $5,000

With HubSpot’s all-in-one CRM Suite, you can access free tools, Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub as a bundle at the Starter, Professional, and Enterprise tiers.

Here's more about each tier:

  • Enterprise: This plan includes the Enterprise level of the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub starting at $5,000 per month.
  • Professional: This plan includes the Professional level of the Marketing, Sales, Service, CMS, and Operations Hubs starting at $1,600 per month.
  • Starter: A cost-effective way to get the most out of all of the great software and tools that HubSpot offers is through the Starter CRM Suite plan. This plan starts at $20 per month for new customers and gives you access to the Starter level of the Marketing Hub, Sales, Service, CMS, and Operations Hubs.
  • Free: The free CRM Suite equips you with essential tools to kickstart your journey.

You can simplify your tech stack and save when you bundle multiple Hubs. Ask us about additional savings you may be eligible for when you opt for a HubSpot Growth package.


HubSpot for Startups

Are you running a startup business? You might be eligible for considerable discounts for HubSpot's marketing and sales tools. HubSpot offers discounts of 30%, 50%, and 90% off for startup companies, depending on set eligibility criteria.


Additional HubSpot Cost Considerations

There are a few more expenses to consider when investing in HubSpot. Fortunately, HubSpot is upfront with additional costs if you want to host your site on the platform or want custom reports and advertising tools.

HubSpot offers custom reporting tools through the following hubs:

  • Marketing Hub: Professional, Enterprise
  • Sales Hub: Professional, Enterprise
  • Service Hub: Professional, Enterprise
  • Operations Hub: Professional, Enterprise
  • CMS Hub: Professional, Enterprise

HubSpot’s custom reporting capabilities can get pretty in-depth, for good reason. HubSpot encompasses a data-driven approach through all of its platforms for businesses to visualize current growth and make scalable decisions based on true data.

HubSpot also offers a suite of advertising tools through the Professional and Enterprise levels of the marketing hub. Its advertising capabilities provide an all-in-one advertising atmosphere where you can create, implement, and analyze ads run on various platforms.

Finally, HubSpot offers regular consulting programs and onboarding fees depending on the plan or plans you select. If you have inbound best practices down but need help with the technical side, HubSpot technical support is available too.


Choose the Right HubSpot Plan for Your Business

To succeed in the world of inbound marketing and sales, you need the right tools and resources — and that often comes with an investment. Luckily, HubSpot offers ample flexibility, and the ideal plan for your company hinges on the goals outlined in your marketing strategy and the tools essential to attain them.

Have questions or want a second opinion? LAIRE is a HubSpot Solutions Partner, we have worked with hundreds of companies that adopted HubSpot and our team of experts is here to help you determine which hubs and tiers may be best for your business.

Reach out today to turn up your marketing capabilities with HubSpot.

Todd Laire

Todd Laire

B2B Sales and Marketing Leader | CEO at LAIRE, a Digital Growth Agency - Co-Founder, Entrepreneur, Public Speaker, Marketer, Sales Team Builder, and Change Advocate.