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A Digital Marketing Action Plan Designed for Your Business

Whether you’re a marketing leader, sales executive, or business owner, you have a lot of priorities competing for your attention. Your success is tied directly to revenue, but you may not have the time or resources to devote to creating a marketing strategy.

Through an intensive multi-week process, our team will create a digital marketing action plan that defines your company’s unique story and identifies your biggest opportunities for growth. You’ll walk away with everything you need to execute a 12-month plan that smashes your revenue goals.


Our Approach

Persona and
Brand Identity

In order to reach your target customers, you need to understand their needs and pain points. To do this, we gather essential insights to define the ideal personas that will form the foundation of your digital marketing strategy.

Goal Development
and Alignment

You have a revenue goal, but how does that translate into website traffic and lead conversions? We’ll define the numbers needed to reach your target based on your historic data, industry benchmarks, and estimated growth opportunities.

Buyer Experience and Messaging Blueprint

Now it’s time to bring it all together: your audience, your brand, and your goals. We’ll analyze your buyers’ decision-making processes and recommend the tactics and messaging to attract, engage, and convert users and close more business.


What You’ll Get When You Work With LAIRE

Buyer Personas

We’ll interview a cross-section of your current and past clients to understand who they are, the challenges they faced, and why your company was chosen as the solution. These interviews will shape your ideal buyer personas and highlight how your business can help them. 

Buyer's Journey

Identifying your target audience is only one side of the coin. We’ll design a roadmap to help you reach your ideal prospects throughout each stage of their buyer journey as they search for a solution to their challenge. 

Brand Remarkables

Once your personas and their buyer’s journey are documented, we’ll define your brand remarkables. This messaging speaks directly to your persona’s needs and the unique differentiators that help you outshine your competition.

Competitor Analysis

We’ll gather and assess data from your competitors, your past performance, and industry standards to identify areas where you’re performing well. You’ll also get recommendations on how to improve your performance and reach your business goals.

Content Strategy

Get website and blog content recommendations centered around pillar topics, usually the main areas of your business. Each topic will be supported by relevant sub-topics to demonstrate your expertise and engage users throughout their buyer journey.

Search Engine Optimization (SEO)

To complement your content strategy, we’ll identify top keywords to incorporate into your website copy to improve your search rank. We’ll also run a technical audit to find indexing errors or other issues that could be limiting your visibility to prospects.

Paid Advertising

Whether you want to deliver personalized messaging or reach high-intent users, we’ll target your buyer personas on the platforms they use most. We’ll also provide examples of compelling copy and graphics, plus recommendations to optimize and scale campaign performance.

Social Media

An engaging social media strategy keeps your company involved in relevant industry conversations. You’ll get a suggested calendar that balances the evergreen content and timely messaging that your prospects care about most.

Next Steps

At the end of the MAP process, you’ll get an implementation plan to help prioritize the recommended actions. And if you need additional resources or support, our team can work alongside you moving forward.


"Going through LAIRE’s Marketing Action Plan (MAP) process really changed the game on my expectations of how a marketing strategy and plan should be done. It really allows you to dive deep into your business, your client base, your needs, your goals. It really helped me identify gaps and blind spots in my marketing plan going forward. I highly recommend LAIRE to any company that wants to redesign their website or build customer-focused marketing campaigns that actually work."

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Mike Claudio - Winrate Consulting

"We have loved our partnership with the LAIRE team. They are creative marketing experts that continuously brings new ideas to the table and for the branding of our clients. They truly take the time to listen to our needs, matching the level of attention we give to our own clients!"

LPL Financial - Marketing Manager

"We have been working with LAIRE for several years. When we first came to them we were in great need of good, consistent leads. Through their very professional and well-structured process, LAIRE has helped us acquire an endless number of very well-qualified leads which almost tripled our revenue in the time that we have been working with them. They are a company of accountable, communicative professionals. Plus, they are super nice! Thanks LAIRE for all that you do."

Bob Tilghman
Bob Tilghman - Tilghman Builders

Book Your Free 20-Minute Marketing Assessment.

Understand how your website ranks amongst competitors, what you're doing right, and where you can better optimize your marketing and sales efforts. We promise to leave you with something remarkable.

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