AWARD-WINNING CONTENT MARKETING AGENCY

Reap the Benefits of Content Marketing for Business

For years, businesses have been inundated with reminders about the importance of content marketing. Now, with the growing popularity of artificial intelligence (AI) tools, creating content has become easier than ever — right?

Not exactly…

Successful content marketing requires strategy; of course, technical skills like copywriting, editing, and SEO; and a deep understanding of your target buyer’s pain points, desires, habits, and preferences. In other words, it takes a lot of insight and expertise to reach your customers with the right messaging at the right times through the right channels.

Working with an experienced digital marketing agency like LAIRE is one of the best ways to realize the value of content marketing.

Content Portfolio

See Some of Our Content Samples

Content Offers:

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CONSTRUCTION

The Complete Charleston Luxury Home Lookbook

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MANUFACTURING

Amherst Brewing Case Study

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SAAS

Common Social Security Mistakes and How to Avoid Them

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FINANCIAL SERVICES

A Doctor’s Financial Checklist Before Adding a Child to the Family

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CONSTRUCTION

Budgeting Your Home Remodel

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PROFESSIONAL SERVICES

A Comprehensive Guide to Fire Testing for Building Materials

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CONSTRUCTION

The Complete Homeowner's Checklist for a Successful Remodel

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MANUFACTURING

What to Know Before Choosing a Countertop Supplier

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PROFESSIONAL SERVICES

Whitepaper: Is It Time to Blow Up Performance Management?

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MANUFACTURING

Structural Insulated Panels: Building with SIPS

Blogs:

The Biggest Challenges Dentists Face in 2025

FINANCIAL SERVICES

The Biggest Challenges Dentists Face in 2025

READ MORE

Stick Framing vs Structural Insulated Panels Cost Comparison

MANUFACTURING

Stick Framing vs Structural Insulated Panels Cost Comparison

READ MORE

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SAAS

The Hidden Cost of Chaos: Why Hotel Facilities Management Is Overdue for a Makeover

READ MORE

Do I Need an Architect to Remodel My Home?

CONSTRUCTION

Do I Need an Architect to Remodel My Home?

READ MORE

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PROFESSIONAL SERVICES

How to Have Tough Conversations With Employees

READ MORE

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CONSTRUCTION

Case Study: Crescent Remodel & Addition — Modernized Kitchen, Family Room, Bathroom, & Primary Suite

READ MORE

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PROFESSIONAL SERVICES

Does Marriage Counseling Really Work? Exploring Success Rates and Statistics

READ MORE

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CONSTRUCTION

Charleston, SC Events Calendar: Festivals, Concerts, and More in 2025

READ MORE

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SAAS

6 Common Methods Used in Financial Forecasting Models

READ MORE

Understanding Pass/Fail Criteria for an ASTM E119 Fire Test

PROFESSIONAL SERVICES

Understanding Pass/Fail Criteria for an ASTM E119 Fire Test

READ MORE

Key Benefits of Buying New Construction vs Resale Homes

CONSTRUCTION

Key Benefits of Buying New Construction vs Resale Homes

READ MORE

How Universal Stone Restored Countertops & Confidence for a Multi-Family Housing Project

MANUFACTURING

How Universal Stone Restored Countertops & Confidence for a Multi-Family Housing Project

READ MORE

How Multifamily Development Shapes Community Revitalization

CONSTRUCTION

How Multifamily Development Shapes Community Revitalization

READ MORE

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FINANCIAL SERVICES

Beyond College Savings: The Estate Planning Power of 529 Plans

READ MORE

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SAAS

What to Look for in Cash Flow Financial Planning Software

READ MORE

Common Misconceptions About Root Canals

DENTAL

Common Misconceptions About Root Canals

READ MORE

CONTENT MARKETING FUNNEL

How Content Marketing Drives Sales

Your customers are actively searching and conducting research online before making a purchase. For them to find — and buy — your product or service digitally, you need content.

When we implement content marketing strategies for clients like you, we develop meaningful messaging to educate and address the pain points of your target audience at different stages of the buyer’s journey: awareness, consideration, and decision.

Consistent and high-quality content builds trust and credibility with potential customers. By providing valuable insights, addressing common concerns, and demonstrating expertise, you establish your business as a reliable source of information — and, ultimately, close the sale.

FREE RESOURCE

6 Blog Templates for Winning Engagement

You may already understand why content marketing is important for B2B brands, but did you know the format of your content can make or break your strategy?

Download our DIY Blog Templates eBook to start crafting compelling content your audience wants to read.

DOWNLOAD NOW

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DIGITAL CONTENT MARKETING FAQs

Frequently Asked Questions About Our Content Marketing Solutions

Why is content marketing important?

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When done correctly, online content marketing helps create relationships with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision.

How much does content marketing cost?

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In general, custom content marketing prices can vary widely depending on the scale, the type of content produced, the level of expertise required, and the resources allocated. We work with companies large and small and can create an informed content marketing strategy based on your unique goals and budget.

Still wondering, “Is content marketing worth it?” We recommend a test drive of our services at a fraction of the price to see if we’re a good fit for your business.

What are your content marketing services packages?

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When it comes to our content marketing packages, there’s no one-size-fits-all. We’ll tailor your engagement to what makes sense for your industry, business, budget, and objectives.

Types of content marketing services we provide include:

Content Strategy
Blogs
Website Copy
Search Engine Optimization (SEO)
Social Media Copy
Email Campaigns
Gated Content (eBooks, Checklists, etc.)
Print and Digital Ads
Podcasts
Sales Enablement Materials

Don’t know what services you need to drive growth? Reach out to our team to discuss where you can get the most bang for your buck.

WHO WE SERVE

Data-Driven Content Marketing for Your Niche

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CONTENT MARKETING FOR MANUFACTURERS

Address your audience's pain points and showcase your product’s value with industrial content marketing.

INDUSTRIAL MARKETING HELP

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FINANCIAL SERVICES CONTENT MARKETING

Leverage financial content marketing to establish credibility, generate leads, and drive growth.

FINANCE MARKETING HELP

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SAAS CONTENT MARKETING

Drive awareness, engagement, and conversions with the help of our SaaS content marketing agency.

SAAS MARKETING HELP

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CONTENT MARKETING FOR CONSTRUCTION

Local content marketing helps home builders and remodelers attract and convert qualified leads.

BUILDER MARKETING HELP

BENEFITS OF CONTENT MARKETING

"To get a 'Very well done!' from our CEO is like being handed the holy grail 😊. When I saw it I latched onto it and wanted to share it with you because it means something. It isn’t just BS when we talk about what great work you guys are doing right out of the gate. We used to come out of our marketing meetings (which always ran over) with frustration and disorganization and things just never aligned…for years…that entire image is fading away after just working with your team for a short time.”

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R. Scott Russell, CRP, CEP - Director - Engagement Strategies C.A. Short Company

"Kelsey and the LAIRE team are exceptionally creative. I have not worked with a more dedicated and determined group of professionals, and I’m glad we crossed paths."

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David Ebeling - Principal, Cook Bonner Ebeling Construction

"Great company to work with! [They] have all been huge assets in helping our website traffic grow, and we couldn't be happier with the support."

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Chrystal Foote - Director of Administration, The Dental CFO

CONTENT MARKETING BLOGS

The Latest Content Marketing Trends and Tips

Content Marketing

Gated vs Ungated Content: What Are the Pros and Cons?

Content Marketing

How to Come Up With Engaging Website Content Ideas

Content Marketing

The 5 Best Tools for Creating a Stellar Content Marketing Strategy

INVEST IN RESULTS

Get a Free Content Marketing Consultation

Not seeing content marketing ROI? That's where we come in.

Join Todd Laire for a complementary 20-minute consult to help you better understand how your content is performing, what you're doing right, and where you can optimize your efforts.

Maximize Your Content Marketing Return on Investment