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Work Smarter, Not Harder With Marketing Automation

These days, staying ahead of the competition requires more than just creativity and intuition. It demands precision, efficiency, and the ability to engage with your audience at the right time, every time.

Repetitive daily tasks such as campaign scheduling, email follow-up, and social media posting are critical avenues for communicating with your target customers and keeping them informed. Marketing automation tools allow you to deliver more personalized and relevant messaging to your sales prospects when they need it most.

With marketing funnel automation, you can segment your customer base, optimize your campaigns, and track the effectiveness of your marketing efforts — all in one place. This creates more opportunities for your business to generate and convert leads faster.

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Marketing Automation Strategies to Drive ROI

Targeted Emails

Customize email templates with messaging for each audience segment.

Trigger Notifications

Receive notifications when your sales prospects take a specific action.

Lead Nurturing

Move your sales prospects from one stage of the buyer's journey to the next.

Lead Scoring

Know who your best leads are and prioritize your sales outreach around the best fits.

Custom Workflows

Ensure you deliver the right messaging to the right prospect at the right time.

Campaign Management

Reach buyers wherever they are with coordinated multi-channel campaigns.


Marketing Automation Software Showdown

HubSpot is an all-in-one marketing, sales, and service software that aligns perfectly with our agency's needs. With everything under one roof, our teams enjoy seamless marketing and sales integration.

HubSpot enhances the buyer's journey by capturing lead data, generating qualified leads, engaging prospects, and converting customers into promoters.

We leverage features like targeted email campaigns, trigger notifications, lead nurturing/scoring, and custom workflows. Plus, HubSpot’s customer service is exceptional.


LAIRE Is a Proud Platinum HubSpot Partner

As a Platinum HubSpot Partner, our agency brings unparalleled expertise and resources to your marketing automation needs.

HubSpot is a leading marketing automation platform, and our platinum status signifies our deep knowledge, proven success, and commitment to delivering outstanding results using this powerful tool.


"LAIRE has been a huge asset in transforming our digital infrastructure, which has improved the reporting and communication between sales and marketing. LAIRE’s collaborative and agile approach has helped us exceed our goals while increasing efficiencies through thorough planning, marketing automation, and guiding us through the challenges of adopting HubSpot."

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Molly Holbert - Director of Marketing, Spaugh Dameron Tenny

Frequently Asked Questions About Marketing Automation

What is marketing automation?

Marketing automation uses technology to streamline, automate, and measure marketing tasks and workflows, allowing you to increase operational efficiency and grow revenue faster.

How can marketing automation benefit my business?

Marketing automation helps you save time, improve lead management, personalize customer interactions, and ultimately increase your revenue by making your marketing efforts more effective.

Is marketing automation suitable for small businesses?

Absolutely! Marketing automation is scalable and can be tailored to fit the needs and budget of any business, large or small.

How do I get started with marketing automation?

Contact us for a consultation. We'll assess your current marketing efforts, discuss your goals, and create a customized automation strategy that aligns with your business objectives.


Book Your Free 20-Minute Marketing Consult

Ready to take your marketing to the next level? Contact us today to learn more about our marketing automation services and how we can help you achieve your business goals.

Let us handle the complexities of automation so you can focus on what you do best — growing your business.

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  • Book a time slot via the email

1:1 Consultation With LAIRE CEO & Co-Founder