Businesses that follow up with online leads in under five minutes are nine times more likely to convert those leads into customers. (Ziff Davis, 2019)
68% of marketers are using marketing automation to scale business growth.
(HubSpot Research, Not Another State of Marketing, Feb 2020)
Using marketing automation tools creates more opportunity for your business to generate and convert leads faster. Repetitive daily tasks such as campaign scheduling, email follow up and social media posting are critical avenues for communicating with your target customers and keeping them informed. Marketing automation tools allow you deliver more personalized and relevant messaging to your sales prospects when they need it most.
Customize email templates with messaging for each audience segment.
Receive notifications when your sales prospects take a specific action.
Move your sales prospects from one stage of the buyer's journey to the next.
Know who your best leads are and prioritize your sales outreach around the best fits.
Ensure you are delivering the right messaging to the right prospect at the right time.
"LAIRE has been a huge asset in transforming our digital infrastructure, which has improved the reporting and communication between sales and marketing. LAIRE’s collaborative and agile approach has helped us exceed our goals while increasing efficiencies through thorough planning, marketing automation, and guiding us through the challenges of adopting HubSpot."