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OUR PURPOSE

To be a vital partner helping B2B brands like you connect with your ideal clients online.

How do we do it? We align your marketing and sales goals to strategies with real-world buyer behaviors by creating a remarkable user experience. Once attracted to you, together we convert and nurture prospects with valuable, educational content during their experience through their own version of the buyer's journey today.

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WHERE WE EXCEL

Digital Marketing and Revenue Growth Expertise

LAIRE is a diverse and creative marketing team with expert-level experience in B2B digital campaigns, lead generation, website design and development, and strategic marketing automation. Meet Todd Laire, as he tells you what sets us apart.

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"TELL ME SOMETHING NEW"

How remarkable is
LAIRE?

Marketing Action Plan by LAIRE®

The Marketing Action Plan (MAP) is designed to give our clients a custom marketing strategy and road map with smart tactics, aligned for greater revenue growth. 

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Growth is meant to be measured. Our clients have 7 figure goals and we help them get there by counting along the path to new revenue growth. Become our newest millionLAIRE addition.

P.A.C.E.

Supporting people, animals, community, and the environment in everything we do. P.A.C.E. aligns and partners with orgs that bring better change to the world via service and growth. 

CONTACT US
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"SO WHAT'S THE STORY?"

Our brand isn’t just a logo or mission statement.

LAIRE is a real name representing real people who care about consistent personal and business growth.

In 2006, LAIRE Group, Inc. was founded in Charlotte, NC by Todd and Laura Laire with nothing but a mentality to produce significant and consistent results for its clients. Starting with simple website design services, and then social media marketing, the company grew quickly from many referrals.
As LAIRE's clients became more sophisticated and challenging, the company turned agency, became a HubSpot Solutions Partner in 2014 to assist with robust and comprehensive marketing automation and sales enablement services. LAIRE has since elevated to become a premier digital growth agency in their region.

Rebranded as LAIRE, Inc. in 2020, the agency runs on the agile methodology to enhance client service delivery for maximum work product iteration and team utilization. The agency has also expanded to Charleston, SC adding additional key members to the strategic and impactful remote team

"WHAT DO YOU STAND FOR?"

Core values of
LAIRE

Can-Do Attitude

We attack problems by looking for the solution. Through collaboration, we focus and get creative to figure out the "how something can" work first, before "how it can't".

Details Define Us

From our first contact with you, to the one-thousandth email we send for you on your behalf, we are laser-focused on the smallest of details.

Don’t Wing It

LAIRE clients don't "wing it" in their business, and neither do we. If we don't have the answer, we learn and then share.

Not Stuck on the Dot

We firmly believe that small failures lead to bigger successes and that fuels us to keep moving forward.

Fostering an Environment of Innovation

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"Are You an Effective Team?"

Best team ever at LAIRE.

We are a band of creative, freethinking and passionate marketing and sales professionals who care about business growth as the backbone of the American economy.

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Todd Laire

Managing Partner
  • HubSpot Solutions Partner
  • Frictionless Sales
  • Sales Enterprise
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Laura Laire

Vice President
  • Inbound
  • Inbound Marketing
Lisa Morgan

Lisa Morgan

Creative Projects Director
  • Inbound Marketing
  • Growth-Driven Design
  • Delivering Client Success
  • Content Marketing
  • Email Marketing
  • HubSpot CMS for Marketers
April Hamilton

April Hamilton

Senior Marketing Account Manager
  • Certified Digital Marketing Professional (CDMP)
  • Professional Certified Marketer (PCM®)
  • Inbound Marketing
  • Inbound
Rita Fitzgerald

Rita Fitzgerald

Senior Marketing Account Manager
  • HubSpot Solutions Partner
  • Marketing Hub Implementation
  • Delivering Client Success
  • Inbound Marketing
  • Inbound
  • Email Marketing
  • Content Marketing
  • Digital Marketing
  • Digital Advertising
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Billi Jo Gronen

Senior Marketing Account Manager
  • Inbound Marketing
  • Inbound
  • Digital Advertising
  • Content Marketing
  • Digital Marketing
Emily Collins

Emily Collins

Content Editorial Manager
  • Inbound Marketing
  • Inbound
  • Content Marketing
  • Google Analytics
Sylvie Kok

Sylvie Kok

UI/UX Project Manager
  • Inbound Marketing
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Katharine Schooler

Marketing Coordinator
  • Inbound Marketing
Terrel Andrews

Terrel Andrews

Marketing Technology Specialist
  • Inbound
  • Inbound Marketing
  • Email Marketing
  • HubSpot Sales Software
Geoff Tucker

Geoff Tucker

HubSpot Automation Specialist
  • Inbound
  • Inbound Marketing
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Brandon Turner

Paid Media Specialist
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Ben Culbreth

B2B Content Writer
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Emma Sheeran

B2B Content Writer
Charles Hartley Writer

Charles Hartley

B2B Content Writer
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Brad Shannon

B2B Content Writer
2021 GOLD WINNER FOR WEBSITE REDESIGN

Hermes Creative Award Winner

We are proud to announce that our agency has been awarded a prestigious creative award for the redesign of the Premier Print Group website! Click below to see the strategic, award-winning updates we made.

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START YOUR PATH TO NEW REVENUE GROWTH

Book a 20 minute marketing assessment.

Understand how your business ranks amongst competitors, what you're doing right, and where you can optimize your marketing and sales efforts. We promise to leave you with something remarkable.

BOOK NOW
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"WHAT DO YOU KNOW?"

LAIRE learns
#likeaboss.

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SEE ALL CERTS
LOOK COOL. BE COMFORTABLE. RULE THE WORLD.

LAIRE swag can now be yours.

We believe in helping everyone ascend and live the good life. You'll get a taste of LAIRE swagger by sporting any one one of our collections we designed for cool kids just like you.

Shop Swag
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"WHAT INSPIRES YOU?"

We really love content.
See our recent editions.

Looking For Unbelievable Email Marketing ROI? Try HubSpot Sequences

READ ARTICLE

Sales and Marketing Not Aligning? 7 Smarketing Practices to Start Now

READ ARTICLE

Improve Engagement and Business Results With a Buyer-Focused Content Strategy

READ ARTICLE
"ARE YOU HIRING? I MIGHT BE INTERESTED OR KNOW SOMEONE WHO IS."

We are always looking for the next team member to join LAIRE.

If you have a "can-do" attitude, are laser-focused on details and have an unshakable passion for all things digital strategy and marketing, then you might be who we're looking for next. Send us your resume and we will be in touch.

VIEW LAIRE CAREERS
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