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OUR PURPOSE

To be a vital partner who is on a mission to help B2B brands like you connect with your ideal clients online.

How do we do it? We align your marketing and sales goals to strategies with real-world buyer behaviors by creating a remarkable user experience. Once attracted to you, together we convert and nurture prospects with valuable, educational content during their experience through their own version of the buyer's journey.

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WHERE WE EXCEL

Digital Marketing and Revenue Growth Expertise

LAIRE is a diverse and creative marketing team with expert-level experience in B2B digital campaigns, lead generation, website design and development, and strategic marketing automation. Meet Todd Laire, as he tells you what sets us apart.

About Us 2021
"TELL ME SOMETHING NEW"

How remarkable is
LAIRE?

Marketing Action Plan

The LAIRE Marketing Action Plan (MAP) is designed to give our clients a custom marketing strategy and road map with smart tactics, aligned for greater revenue growth. 

millionLAIRE

Growth is meant to be measured. Our clients have 7 figure goals and we help them get there by counting along the path to new revenue growth. Become our newest millionLAIRE addition.

P.A.C.E.

Supporting people, animals, community, and the environment in everything we do. P.A.C.E. aligns and partners with orgs that bring better change to the world via service and growth. 

CONTACT US
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"SO WHAT'S THE STORY?"

Our brand isn’t just a logo or mission statement.

LAIRE is a real name representing real people who care about consistent personal and business growth.

In 2006, LAIRE Group, Inc. was founded in Charlotte, NC by Todd and Laura Laire with nothing but a mentality to produce significant and consistent results for its clients. Starting with simple website design services, and then social media marketing, the company grew quickly from many referrals.
As LAIRE's clients became more sophisticated and challenging, the company turned agency, became a HubSpot Solutions Partner in 2014 to assist with robust and comprehensive marketing automation and sales enablement services. LAIRE has since elevated to become a premier digital growth agency in their region.

Rebranded as LAIRE, Inc. in 2020, the agency runs on the agile methodology to enhance client service delivery for maximum work product iteration and team utilization. The agency has also expanded to Charleston, SC adding additional key members to the strategic and impactful remote team. 

"WHAT DO YOU STAND FOR?"

Core values of
LAIRE

Can-Do Attitude

We attack problems by looking for the solution. Through collaboration, we focus and get creative to figure out the "how something can" work first, before "how it can't".

Details Define Us

From our first contact with you, to the one-thousandth email we send for you on your behalf, we are laser-focused on the smallest of details.

Don’t Wing It

LAIRE clients don't "wing it" in their business, and neither do we. If we don't have the answer, we learn and then share.

Not Stuck on the Dot

We firmly believe that small failures lead to bigger successes and that fuels us to keep moving forward.

"Are You an Effective Team?"

Best team ever at LAIRE.

We are a band of creative, freethinking and passionate marketing and sales professionals who care about business growth as the backbone of the American economy.

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Todd Laire

Managing Partner
  • Hubspot Solutions Partner
  • Frictionless Sales
  • Sales Enterprise
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Laura Laire

Vice President
  • Inbound
  • Inbound Marketing
Lisa

Lisa Morgan

Creative Projects Director
  • Inbound Marketing
  • Growth-Driven Design
  • Delivering Client Success
  • Content Marketing
  • Email Marketing
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Lindsey Justice

Project Manager
  • Inbound Marketing
  • HubSpot CMS For Marketers
  • Contextual Marketing
  • Frictionless Sales
  • Growth-Driven Design
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Aaron Loveland

Senior Account Strategist
  • Inbound Marketing
  • Inbound
  • Email Marketing
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Emily Collins

Digital Content Manager
  • Inbound Marketing
  • Inbound
  • Content Marketing
HannahJames

Hannah James

Marketing Account Manager
  • Content Marketing
  • Email Marketing
  • Digital Advertising
  • Inbound Marketing
terrel

Terrel Andrews

Marketing Technology Specialist
  • Email Marketing
  • HubSpot Marketing Software
  • PieSync Fundamentals
  • Sales Hub Implementation
  • HubSpot Sales Software
Nick

Nick Kruse

Visual Design & Development
  • Growth-Driven Design
  • HubSpot CMS For Developers
  • HubSpot CMS For Marketers
  • Inbound Marketing
  • Inbound
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Emily Hutchinson

Graphic Designer
  • Inbound Marketing
  • Inbound
  • Hubspot CMS for Marketers
Katie Coombs

Katie Coombs

Marketing Technology Coordinator
  • Hubspot Marketing Software
  • Inbound
  • Inbound Marketing
Jenny Mulholland

Jenny Mulholland

Content Coordinator
  • Social Media Marketing
  • Inbound Marketing
  • Inbound
  • Email Marketing
  • Content Marketing
"WHAT DO YOU KNOW?"

LAIRE learns
#likeaboss.

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SEE ALL CERTS
LOOK COOL. BE COMFORTABLE. RULE THE WORLD.

LAIRE swag can now be yours.

We believe in helping everyone ascend and live the good life. You'll get a taste of LAIRE swagger by sporting any one one of our collections we designed for cool kids just like you.

Shop Swag
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"WHAT INSPIRES YOU?"

We really love content.
See our recent editions.

Is Account-Based Marketing Right for Your B2B Company?

READ ARTICLE

Proven Methods for Aligning Your Sales and Marketing Teams

READ ARTICLE

The Power of Business Blogging

READ ARTICLE
"ARE YOU HIRING? I MIGHT BE INTERESTED OR KNOW SOMEONE WHO IS."

We are always looking for the next team member to join LAIRE.

If you have a "can-do" attitude, are laser-focused on details and have an unshakable passion for all things digital strategy and marketing, then you might be who we're looking for next. Send us your resume and we will be in touch.

VIEW LAIRE CAREERS
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