SET SALES UP FOR SUCCESS

Sales Enablement Tools and Consulting to Close More Deals

What is sales enablement? It’s a strategic approach that equips sales teams with the tools, resources, and training they need to effectively engage buyers and close deals. This includes providing relevant content, leveraging automation, and fostering collaboration and alignment between sales and marketing teams.

Why is sales enablement important? It’s a surefire way to streamline the sales process, improve efficiency, and enhance customer interactions.

The prospect handoff from marketing to sales is where many companies miss opportunities. Marketing cultivates the lead, but maybe the sales team fails to follow up to convert them into a customer. Sales enablement solves for this by ensuring reps have everything they need to boost sales productivity and drive revenue growth.

Meet LAIRE, a Sales Enablement Agency

SALES ENABLEMENT SERVICES

Here’s How We Help You Build an Effective Sales Enablement Program

Sales Enablement Strategy

Your business goals form the foundation of your customized strategy, which includes defining sales enablement KPIs and outlining actionable steps to win higher close rates.

Pipeline Management

Overcome inefficiencies in your funnel and track deals more accurately via your customer relationship management (CRM) platform for seamless data flow and real-time visibility.

Sales Enablement Content

We’ll help you set up sales enablement assets like templated emails, playbooks, and snippets for your team to follow and personalize, building a consistent sales process.

Sales Enablement Automation

Move deals through each stage of the buyer’s journey — automatically — with triggers for follow-up emails and tasks like lead assignment, lead scoring, and more.

SALES ENABLEMENT RESOURCE

How to Move Leads Through Your SaaS Sales Pipeline

Learn what you need to know about utilizing sales enablement to increase lead conversion rates for your enterprise SaaS sales team in this free guide.

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TESTIMONIAL

"Todd Laire introduced me to innovative and effective methods for approaching sales. By engaging with his process I have acquired the conversational tools necessary for confident and productive sales calls, as well as techniques for finding promising leads. Since I began incorporating Todd's methods into my own sales approach, I've been able to carry more meaningful, organic, and informative conversations with potential clients. I have been able to establish rapport with clients which has allowed me the opportunity to demonstrate my value as a salesperson and the quality of work that Premier Print Group consistently delivers."

Susan Harmon - Account Executive, Premier Print Group

"10/10 would recommend to a friend. Working with Todd Laire has given me a leg-up in my position here at Aceyus. He has helped me become a more confident business development representative and truly takes the time to fine-tune the details of my approach. Todd is dependable and genuine. He wants to see us succeed and he gives the support and feedback we need to do so. He has a lot of experience and it shows because his skills are so-well rounded and he knows how to teach you what he already knows. If you are considering working with him, DO IT!"

Libby Jarvis - Business Development, Aceyus

Creative and Professional

"LAIRE is an extremely creative and professional group to work with. From the re-design of our website to the coaching of our sales team, Todd Laire has opened my eyes to a new method of reaching prospects and increasing my sales potential. His energy and enthusiasm are contagious."

February 26, 2021

Wanda Kanagy - Account Executive, Premier Print Group

"Really enjoying working with Todd, he is dedicated in sharing his personal experiences with us. He has been super helpful with feedback and not just sugar coating everything, but giving us some tough love on how to get better! I appreciate the fact that he takes time to give us articles he finds helpful for us to reach and offers extra 1 on 1 time for each of us that can be invaluable if we go in with the correct mindset!"

Michael Dye - Business Development, Aceyus

SALES ENABLEMENT FAQs

Frequently Asked Questions About Sales Enablement

What are the benefits of sales enablement?

Sales enablement benefits include:

A more streamlined, efficient, and productive sales operation
Better alignment between sales and marketing teams
Data-driven decision-making
Improved customer experiences
Improved sales performance through enhanced training and resources

Overall, sales enablement equips sales reps with the tools, content, and information they need to engage prospects effectively, ultimately, leading to higher conversion rates and increased revenue.

What sales enablement materials are needed for a successful program?

Successful sales enablement strategies require comprehensive materials to empower sales teams.

Scripts and playbooks help standardize the sales approach, while case studies and success stories provide social proof and real-world examples. Additionally, training resources ensure ongoing skill development, and CRM-integrated content libraries and data analytics tools support easy access to information.

What are some of the most common sales enablement challenges?

Common sales enablement challenges include achieving consistent adoption of tools and practices across the sales team, which can be hindered by resistance to change or lack of proper training.

Keeping sales content and materials up-to-date and relevant is also challenging, as it requires continuous collaboration between sales and marketing teams. Additionally, aligning sales strategies with marketing efforts to ensure a cohesive approach can be difficult, especially in larger organizations.

Measuring sales enablement effectiveness and demonstrating ROI remains a persistent challenge as well.

Which is best: in-house or outsourced sales enablement support?

Deciding between in-house or outsourced sales enablement consulting depends on an organization’s specific needs and resources.

In-house support offers the advantage of deeper integration with company culture, easier customization to specific sales processes, and more direct control over the enablement strategy. However, it requires a significant investment in talent and resources.

Outsourced sales enablement solutions provide access to specialized expertise, broader industry insights, and scalability, which can be particularly beneficial for smaller companies or those looking to quickly enhance their sales capabilities without substantial upfront investment.

GROWTH STARTS HERE

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