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Why Is Brand Development Important?

Branding is not just a logo. A strong brand is like a magnetic force that draws people in, making them feel like they're a part of something bigger than themselves. It's the difference between being just another company and being a cult favorite that people can't help but rave about. 

Delivered through logos, color palettes, typefaces, the voice and tone of your written content, customized symbols, and more, your brand is your business’s distinct identity. So, whether you're a startup or a well-established business, investing in your branding is the key to standing out in a crowded market and building a loyal following that will keep coming back for more.

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Brand Development Services We Offer

Logo Creation

The process of designing and perfecting your company’s identifiable symbol or logo.

Brand Guidelines

Your rulebook for all things surrounding your brand can be referred to by your internal team and external vendors.

Brand Voice & Messaging

The tone and style will help readers identify your company and give your brand a distinct personality.

Brand Colors & Imagery

Your color palette, graphics, symbols, and visual elements will be used in the experience of your brand.

Brand Identity & Naming

The words and phrases that will be used to represent your business in spoken or written form.

Brand Positioning

The way that your brand is distinguished from competitors in the marketplace and how your audience views your business in their minds.


The LAIRE Brand Development Process


Our entire team works together to brainstorm new company names, imagery, potential symbols, color palettes, and language that will be used throughout your brand.


We research your industry and market, have you complete questionnaires, and begin sculpting your brand identity from scratch, allowing you to be hands-on.


The LAIRE creative department gets to work to build your new logo, color scheme, typeface, symbols, and any other materials you might need to provide a complete brand identity.


Some Projects From Our Portfolio

Tower68_Color Logo w- Tagline
Bosko logo
Largo Endo logo
Smart Church Solutions Logo
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Health Market Genius Logo
Walker Covey logo
Highland Wealth Partners logo

Our Rebrand Experience: How LAIRE Refreshed Business and Leads

If we know one thing, it’s that a brand refresh can open the door to an audience that might have previously excluded you from their list of potential partners. When you’ve got killer branding on your side that helps you capture the right kind of attention, you’re already in the running to secure additional leads that you could have missed in the past. 

"From Laire Group Marketing to LAIRE: New Brand Strategy for Growth"


Branding for New Businesses

Your brand is the first touchpoint your customers will have with your business. Conceptualizing what that will look like when you’re starting from scratch can go in many directions. We take the time to look at what your marketplace represents and responds to while creating a unique experience for your audience that will push your company to the front of the crowd.

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Brand Refresh for Existing Companies

Rebranding your company might be the best business move you make. A successful rebrand is one that breathes new life into your existing strategy, creating a refreshing experience for your current customers and an opportunity to expand your audience. 

While you won’t lose the foundation of who your business is, your brand refresh will help your company evolve into the best version of itself. 

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We Have Lots to Say About Branding. Check These Out.


Book Your Free 20-Minute Branding Assessment.

Understand how your brand appeals to your target audience, learn how to make it more cohesive, and discover how you can better optimize your marketing and sales efforts. We promise to leave you with something remarkable.

1.) Fill out this form

2.) Check your email

3.) Book a time slot via the email

That's it! That's all you have to do for us to get started working for you.