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SEARCH ENGINE OPTIMIZATION (SEO)

Why Hire a Specialized B2B SEO Company?

B2B SEO agencies can help improve your website’s visibility and rankings on search engine results pages (SERPs) for search engines like Google and Bing.

B2B SEO companies also monitor performance through analytics tools to keep you informed on what works and what doesn’t.

As a B2B SEO marketing agency, LAIRE uses a variety of proven marketing strategies to help businesses increase their online presence, attract more relevant visitors, and ultimately achieve higher conversion rates. We stay up-to-date with the latest SEO trends to ensure our clients maintain a competitive edge.

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SEO Tactics

Through a deep understanding of your business and industry, a B2B SEO consultant like LAIRE can help increase organic traffic to your website by implementing the following tactics:

  • B2B SEO Strategy
  • Keyword Research
  • Competitor Analysis
  • On-Page SEO
  • Webpage and Blog Audits
  • Off-Page SEO
  • Link Audits
  • Link Building
  • Technical SEO Audits and Fixes
  • Content Creation
  • Content Optimization
  • Linkable Asset Creation
  • Local SEO
  • Site Structure Optimization
  • Targeted Promotion
  • Google Business Profile Optimization
  • Review Acquisitions and Management
SOAR TO THE TOP OF THE SERPS

How We Help You Win at SEO for B2B

On-Page SEO

We conduct a comprehensive website analysis, pinpointing areas for maximizing your keyword strategy, content, meta tags, and other vital elements to elevate your search result ranking. By prioritizing user experience and adhering to search engine algorithms, we ensure visitors gain clear insights into your content's relevance to their search inquiries. Our on-page SEO optimization strategy is geared towards boosting organic traffic, enhancing conversions, and positioning your business as a front-runner within your industry.

Off-Page SEO

Through strategic off-page SEO optimization, we drive organic traffic by building high-quality backlinks, cultivating a strong online reputation, and creating a buzz about your brand online. Our expert team leverages proven techniques to boost your website's authority, credibility, and trustworthiness in the eyes of search engines. By enhancing your off-page SEO, we generate more leads, elevate your brand's reputation, and help you secure a competitive edge.

Technical SEO

As a B2B SEO expert, we’re dedicated to fine-tuning your website for peak performance. We delve deep into your site's architecture, focusing on factors like site speed, mobile responsiveness, and structured data. Our goal is to ensure that your website not only meets search engine standards but also provides an exceptional user experience. By optimizing your technical SEO, we lay the foundation for higher search rankings, improved user satisfaction, and increased online visibility.

CRUSH IT IN YOUR LOCAL MARKET

B2B Local SEO Services

Local SEO is a digital marketing strategy that enhances the online visibility of businesses within a specific geographic area. It connects local customers with local businesses, making it crucial for brick-and-mortar stores, location-specific service providers, and regional enterprises.

LAIRE helps optimize your local online presence so you appear more prominently in search engine results when potential customers nearby search for products or services you offer. This visibility helps attract local customers who are actively seeking your offerings.

Whether you’re a home builder, a manufacturing company, or a financial services provider, local SEO is a powerful tool that benefits businesses of all sizes, helping you tap into your local market and compete effectively within your community.

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WE KNOW YOUR NICHE

SEO Agency Services for B2B Industries

Manufacturing

Our B2B SEO strategies help manufacturers enhance online visibility, increase brand awareness, and connect with potential buyers in an industry where digital presence and accessibility significantly influence purchasing decisions.

Financial Services

For financial services businesses, digital marketing often comes with red tape and compliance issues. We optimize your website and content with SEO in mind but with attention to detail to ensure your messaging hits the mark.

Construction

If you’re a home builder, you need qualified leads in your specific service area. We use local SEO strategies to help your business reach a wider local audience, increase brand loyalty, and gain a competitive edge.

SaaS

SEO helps software-as-a-service (SaaS) companies stand out in a saturated market. We offer SaaS businesses a suite of B2B SEO solutions to drive targeted traffic and boost customer acquisition.

B2B SEO CASE STUDY

SEO Increases Traffic, Conversions, and More for Custom Builder

In 2018, a home building company approached us to help enhance their SEO. While the brand was well-known for custom home builds, few in the community knew about the other services they offered. By 2020, we grew their digital presence and expanded their organic reach, resulting in overall sales growing from $2.25 million in 2018 to $13.5 million in 2020.

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B2B SEO CASE STUDY

Financial Planning Firm Boosts Conversion Rate by 1180%

After we implemented a comprehensive inbound marketing strategy for a financial planning firm, the results were remarkable: In just one year, the firm had a 1,180% boost in conversion rates, a 505% increase in clicks, and their rankings for organic keywords surged by 208.39%. They leveraged the power of SEO and built a solid foundation for sustainable growth.

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TESTIMONIAL

"I've worked with a handful of marketing agencies and LAIRE is leaps and bounds better than any of them. Working with them on our web refresh and SEO efforts has been seamless and enjoyable. They communicate well, are creative, and feel like an extension of our team."

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Alena McClain - Marketing Specialist, The Rush Companies

Going through LAIRE’s Marketing Action Plan (MAP) process really changed the game on my expectations of how a marketing strategy and plan should be done. It really allows you to dive deep into your business, your client base, your needs, your goals. It really helped me identify gaps and blind spots in my marketing plan going forward. I highly recommend LAIRE to any company that wants to redesign their website or build customer focused marketing campaigns that actually work.

Alaina
Mike Claudio - Winrate Consulting