Last Updated: July 2026
1. Introduction
Welcome to LAIRE ("we," "our," or "us"). We are a digital marketing agency committed to protecting the privacy of our website visitors, clients, and leads. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.lairedigital.com/ or interact with our marketing services.
We utilize HubSpot, a customer relationship management (CRM) and marketing automation platform, to manage our marketing, sales, and customer service efforts.
2. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked to you ("Personal Data"). We collect this in two ways:
A. Information You Provide Voluntarily
When you interact with our website, download a resource, request a consultation, or fill out a form (all processed via HubSpot), we may collect:
- Identity Data: Name, job title, company name.
- Contact Data: Email address, phone number, physical corporate address.
- Profile Data: Your marketing preferences, interests, and feedback.
B. Information Collected Automatically
When you navigate our site, we automatically collect tracking and usage data using technologies like cookies, tracking pixels, and web beacons provided by HubSpot and other analytics tools. This includes:
- Technical Data: IP address, browser type, operating system, device type, geographical location.
- Usage Data: Pages viewed, time spent on pages, links clicked, and navigation paths.
3. How We Use Your Information (and HubSpot’s Role)
We use the data we collect primarily to grow our business, serve our clients, and provide a personalized experience. Specifically, we use your data to:
- Deliver marketing materials, newsletters, and targeted advertisements.
- Respond to your inquiries, audit requests, or consultation bookings.
- Optimize our website performance using HubSpot analytics.
HubSpot Data Processing: HubSpot acts as our Data Processor. Your personal data is securely transferred to and stored within our HubSpot account portal. HubSpot handles this data in strict accordance with our instructions and their Data Processing Agreement (DPA), ensuring high-level security and compliance protocols.
4. Cookies and Tracking Technologies
Our website utilizes HubSpot cookies to distinguish you from other users, map user journeys, and power our forms.
- Necessary Cookies: Essential for the website to load and function properly.
- Analytics/Performance Cookies: Help us track traffic sources and behavior so we can measure and improve site performance.
- Advertising Cookies: Used to deliver relevant ads to you across the internet based on your interactions with our site.
Your Control: You can adjust your cookie settings at any time via our on-site cookie consent banner or by altering your browser settings. For EEA/UK visitors, non-essential tracking cookies will not load unless you explicitly click "Accept".
5. Sharing Your Information
We do not sell your personal data. We may share your information with trusted third-party service providers (like HubSpot, hosting providers, or email delivery tools) who perform essential functions on our behalf. These providers are legally contractually bound to keep your data confidential and secure.
6. International Data Transfers
Because HubSpot is based in the United States, data collected from individuals outside the U.S. (including the EEA, UK, and Switzerland) will be transferred to and processed in the United States. We ensure these transfers are safeguarded using Standard Contractual Clauses (SCCs) approved by the European Commission, alongside HubSpot's own rigorous cross-border privacy commitments.
7. Your Data Privacy Rights
Depending on your geographic location (e.g., GDPR in Europe, CCPA/CPRA in California, or various US state laws), you may hold specific rights regarding your Personal Data:
- Right to Access/Know: The right to request copies of the data we hold on you.
- Right to Deletion ("Right to be Forgotten"): The right to request that we permanently delete your data.
- Right to Correction: The right to modify inaccurate or incomplete data.
- Right to Opt-Out of Targeted Advertising: The right to direct us not to share your data for cross-context behavioral advertising.
To exercise any of these rights, please email us at info@lairedigital.com. We will process and respond to verified requests within the legally required timeframe (typically 30–45 days depending on the regulation).
At any point you can make a personal data request to delete or export your data, via this Data Privacy Request form: https://na1.hs-data-privacy.com/request/LGDAVPtSEpOLDvD4NM5h-g
8. Data Security and Retention
We implement industry-standard administrative, technical, and physical security measures to shield your data from unauthorized access or alteration. We retain your personal data only as long as necessary to fulfill the marketing or business purposes outlined in this policy, or to comply with legal obligations.
9. Agency Compliance Notice (Data Processor Disclaimer)
Please note: When LAIRE handles marketing campaigns on behalf of our clients, we act strictly as a Data Processor, and our clients act as the Data Controllers. If your data was collected by one of our clients via a marketing asset we managed, please consult that specific company’s privacy policy to exercise your rights.
10. Contact Us
If you have questions, comments, or complaints regarding this Privacy Policy or our data management habits via HubSpot, please reach out to us:
LAIRE, Inc.
Address: 295 Seven Farms Dr, Ste C-145 | Charleston, SC 29492
Email: info@lairedigital.com
Phone: 704.561.1975