At LAIRE, we don’t believe in cookie-cutter marketing. We specialize in helping home builders, remodelers, and construction companies grow with custom strategies as intentional as the homes they build.

With a research-driven foundation, HubSpot-powered automation, and proven results from builders like you, we help you attract the right leads and close more deals.

With a strong inbound marketing plan, many home remodelers have seen significant growth, sometimes even doubling their business. This happens by attracting high-quality leads through SEO and content, building trust with valuable resources and testimonials, and supporting prospects with email automation.

This approach generates long-term, measurable results that lower acquisition costs and increase close rates, enabling sustainable growth without constant ad spend.

These are some of the top metrics home builders should be tracking for success:

• Website Traffic (By Source): Number of visitors and where they come from (organic search, direct, referral, social, paid).
• Average Session Duration: How long visitors stay on your site, indicating engagement.
• Bounce Rate: Percentage of visitors who leave quickly; lower bounce rates mean better user experience.
• Conversion Rate: Percentage of website visitors who become leads (typically around 2% is standard).
• Email Open Rate: How many recipients open your emails, reflecting subject line effectiveness.
• Email Click-Through Rate: Percentage of email recipients who click links, showing engagement with your message.
• Social Engagement: Likes, comments, shares, and interactions that build brand awareness.
• Cost Per Lead: How much you spend to acquire each lead, important for budgeting and ROI.
• Lead to Close Ratio: Percentage of leads that convert into customers, linking marketing to sales success.
• Projected ROI: The ultimate measure comparing costs to revenue, showing the profitability of marketing efforts.

The first step is to create a strategic marketing plan. Start by identifying your ideal client: who they are, what they need, and how they make decisions. Then, research your competitors, define what makes your business different, and build a strong online presence with an SEO-friendly, user-focused website.

This gives you a clear path for future marketing efforts that are targeted, consistent, and designed to bring in the right leads.

You can usually expect to see early results, like improved visibility and engagement, within the first 6 months. But for most home builders, it takes around 12 months of consistent, strategic marketing to see a real impact on leads and revenue.

For example, when one home remodeling client called on LAIRE for marketing support, they started small, then leaned into a full inbound strategy after six months. Since then, they’ve seen a 637.14% increase in marketing-qualified leads and more than quadrupled their revenue.

Bottom line: Results take time, but with the right strategy and commitment, the long-term growth is well worth it.