In this blog, we delve into Google’s November 2023 core update, exploring its significance and potential impact on website rankings. From understanding the update's implications to actionable strategies for optimization, we've got you covered.
Let's navigate through the intricacies of the latest algorithm update so you’re equipped with the knowledge to adapt, optimize, and thrive in the evolving landscape of online visibility.
When Was the Last Google Algorithm Update?
Did you know that Google releases frequent updates that target specific aspects of the search algorithm? Depending on their focus, these algorithm updates may or may not have an impact on your website rankings.
In addition to the smaller, more frequent updates, Google also rolls out core updates, which are significant and broad adjustments to the search engine's algorithm. The most recent Google core update was announced on November 2, 2023, with a release and implementation plan spanning a few weeks.
Prior to this latest Google algorithm update, the company released another core update in October 2023. According to Search Engine Journal, “It’s rare for two major updates to be released so close together.”
For a history of Google algorithm updates, visit the Google Search Status Dashboard.
Why Does Google Update Its Algorithm?
Google routinely updates its search algorithm to improve the quality of search results and enhance the user experience. These updates can have a notable impact on website rankings, leading to changes in how pages are ranked in search engine results.
Core updates, being more comprehensive, can have a broader impact across various types of websites and content. These updates are designed to ensure that Google's search algorithm reflects the most relevant and authoritative content available on the web. They often aim to improve the overall relevance, quality, and usefulness of search results for users.
Website owners and search engine optimization (SEO) professionals pay close attention to these updates, as they can influence organic search traffic and website visibility.
What Does the Recent Google Algorithm Update Mean for Your Business?
As we’ve discussed, core updates signify a substantial adjustment to the search engine's underlying algorithm, impacting how websites are ranked in search results. That said, even Google recommends that when a new core update is released: don’t freak out.
If you do identify notable shifts in traffic and rankings after a Google search algorithm update, this doesn’t necessarily mean that your pages are in violation of spam policies or otherwise underperforming. Google states, “Pages that experience a change after a core update don't have anything wrong to fix.”
Core updates don't specifically target particular pages or sites; rather, they focus on enhancing the overall assessment of content by the system. So, if you already prioritize the creation of high-quality, people-first content, then you’re probably in the clear.
Still, it can be beneficial to conduct an audit of any drops in performance. Identify the pages most affected and the types of searches impacted. Scrutinize these pages in relation to Google’s self-assessment questions to comprehend their performance.
What to Do After the Google Algorithm Update 2023
If you notice a significant shift in your website's rankings or traffic after a Google algorithm update, here are some general steps you can take to adapt and potentially improve your site's performance
Keep yourself informed about the latest algorithm updates. Follow Google's official communication channels to stay updated on any announcements or guidance related to algorithm changes.
Use tools like Google Analytics, Google Search Console, or other SEO analytics tools to analyze changes in your website's traffic, rankings, and user behavior. Identify which pages have been affected and understand the nature of the impact.
Assess Content Quality
Ensure that your content is high-quality, relevant, and provides value to users. Google's algorithms aim to prioritize content that is useful and meets the needs of searchers. Make improvements to your content based on user intent and search queries.
Identify Technical SEO Issues
Check for any technical issues on your website that might be impacting its performance. This includes issues with site speed, mobile-friendliness, crawlability, and structured data. Addressing technical SEO issues can positively impact your site's rankings.
Evaluate Your Backlink Profile
Assess your website's backlink profile. Low-quality or spammy backlinks can negatively impact your rankings. Disavow or remove any harmful backlinks and focus on building high-quality, relevant links.
Prioritize User Experience
Prioritize user experience on your website. Ensure that it is easy to navigate, loads quickly, and provides a positive experience for visitors. User experience is becoming increasingly important in Google's ranking considerations.
Adapt and Optimize
Adapt your SEO strategy based on the changes observed. Focus on optimizing for the user rather than trying to game the algorithm. Keep an eye on emerging trends in SEO and digital marketing.
It's important to note that rankings may not immediately stabilize after an algorithm update. Google's algorithms need time to reevaluate and adjust rankings. Be patient and continue monitoring your site's performance.
Seek Professional Advice
If you're uncertain about how to respond to an algorithm update or if you're facing significant challenges, consider seeking advice from SEO professionals or consultants who can provide insights tailored to your specific situation.
Go Forth and Optimize
Remember that algorithm updates are a normal part of the SEO landscape, and adapting to changes is crucial for maintaining and improving your website's visibility in search results.
Still not sure where to begin? LAIRE can help. With experience in the B2B sector spanning dozens of industries, we offer expert on-page, off-page, and technical SEO services to help your business get seen online.
Connect with us today to get started.