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Whether you're new to HubSpot or have been using one or more Hubs for some time now, HubSpot integrations help you optimize your use of HubSpot to get the most out of your time and money investment. The HubSpot App Ecosystem has grown into hundreds of useful tools that help sales, service, and marketing work together as a unified team more efficiently to delight customers and meet business goals.

We understand that deciding to add new technology to your current tech stack is no easy task. So, here we break down some of the top HubSpot integrations for B2B and how to get the most out of them.

What Does HubSpot Integrate with?

The HubSpot App Marketplace connects you with over 1000 useful Hubspot integrations that fall into two broad categories.

Native Integrations vs. Third-party Integrations?

A native integration is "hard coded" into HubSpot. This means that HubSpot—at its very core—is designed to sync with these apps.

Some examples:

  • Google Search Console
  • Quickbooks Online
  • Zoom
  • Slack
  • Asana
  • Eventbrite
  • Shopify

This is great for B2B businesses of all sizes because HubSpot automatically works with these. Native applications are your most seamless integrations with the broadest general usefulness. So, LAIRE recommends you start with these.

To find native apps on the HubSpot Marketplace filter by " 'Built by HubSpot'.

But don't ignore third-party apps. These are built by a third party to integrate with HubSpot. So, the "hard coding" is on the third-party side. It's just in reverse. These other apps want to work within the HubSpot Ecosystem because it's a popular platform.

This can be beneficial if you rely heavily on and trust that third-party app because they want to make the relationship work.

However, when you integrate third-party apps into HubSpot, you play by that third party's rules. Their individual privacy policies and T&Cs govern your relationship with them. This could represent a security concern—but not necessarily.

As long as you know what you're consenting to, you'll be fine.

Examples of third-party integrations include:

  • Supermetrics
  • HelloSign
  • JotForm
  • CircleLoop
  • Aircall

Custom integrations are another kind, but that's beyond the scope of this article. Before trying to re-create the wheel, you should make sure something you need doesn't already exist.


How Many HubSpot Integrations are There?

There are over 1000, but we'd caution you not to go wild trying to download all of them. Too many apps can cause bloat in your tech stack.

It becomes hard to manage and track, leading to the potential for duplicate efforts and data. You'll struggle to understand which integrations are helpful. You never truly get to see the full potential of any integration if you're spread too thin.

Too few is also a mistake. Integrations save time by syncing critical data and workflows across tools, so don't be afraid to integrate tools you use daily with HubSpot.

The average HubSpot user installs about 7 integrations. The company may have more if you have all the Hubs because you have many teams using HubSpot.

HubSpot Integrations blog-1

Top HubSpot Integrations for B2B by Category

HubSpot Integrations are primarily divided into Hub-based Categories: Marketing, Sales, Service, and Business Operations. So, we'll break down the top HubSpot integrations for B2B into these categories. But there will undoubtedly be some overlap.

We won't go into too much detail about each app because you've heard of most of these. As you browse on the HubSpot Marketplace you'll see "Built by HubSpot" or "Built by {the company name}". If you didn't before, now you know why that matters.


  1. HubSpot for WordPress
  2. Facebook (Ads, Messenger, Instagram, etc.)
  3. Google Ads
  4. Zoom
  5. Facebook Messenger
  6. LinkedIn Ads
  7. MailChimp
  8. Google (Meet, Gmail, Calendar Workplace, etc.)
  9. Canva
  10. Databox


  1. SalesForce
  2. Pipedrive
  3. Wistia
  4. AirCall
  5. Stripe
  6. import2. a 1-click data migration tool
  7. Intercom. a Chatbot tool
  8. Sakari SMS
  9. Docu-sign
  10. Microsoft tools (Teams, Outlook, etc.)


  1. ChurnZero
  2. ChurnAI
  3. Consosense. A customer satisfaction tracking tool.
  4. Onboarding by Arrows
  5. HyperTrack. A logistics app.
  6. Zuper. A Field service management for customer service
  7. Vitally. A tool designed explicitly for B2B SaaS companies.

Business Operations

  1. Monday
  2. Asana
  3. DropBox
  4. Trello
  5. Teamwork
  6. TIBCO Cloud
  7. ClickUp
  8. PipeDream


Other Categories

The apps you find in these categories will each fall into one of the above categories but have been subdivided to help you zero in on the integrations that will be more useful to you.

  • Popular, Free, and/or New - With hundreds of HubSpot integrations, it's easy to get overwhelmed with choices. These three categories help new and long-time HubSpot users alike stay current, make sure they're using the most helpful integrations, and get the most out of HubSpot.
  • Productivity
  • Finance
  • Free
  • Built By HubSpot
  • Workflow Integrations
  • Data sync by HubSpot
  • Account-Based Marketing (ABM)
  • Automation
  • Top Rated by G2 Leaders
  • Language-specific apps
  • Connected Sales & Marketing


Top B2B HubSpot Integrations Spotlight

We want to highlight 5 HubSpot Integrations, in particular, to demonstrate just how important it is to explore and use integrations.


Databox is a marketing data analytics tool that helps you keep track of all the moving pieces of data, reports, and dashboards that may be across platforms in one place. If you find yourself logging into many different analytics tools to view data, check this one out.

Integrate with HubSpot, you can import data, create custom dashboards, and make sense of information by compiling data from multiple otherwise separate sources.


This B2B sales tool is excellent for teams attending or hosting physical trade shows and events. This surprisingly simple but indispensable integration scans business cards and organizes the information for more effortless follow-up.

Now, integrate it with HubSpot, and that contact information goes straight into the CRM. Then automate follow-up HubSpot Email Sequences for incredible ROI.

Leads Bridge

Leads Bridge bridges the gap between HubSpot and your Facebook Ads to enhance targeting and capture more leads. This tool pulls "Smart Lists" for your CRM to create custom audiences to send hyper-targeted ads to both contacts and lookalikes.

You might be saying, "but I can do this already in Facebook Ads". True. But like many of the top HubSpot integrations for B2B, you're allowing two systems to speak directly with each other.

So, instead of exporting contacts and importing them to Facebook, it happens automatically. That's one less monotonous task you have to worry about.


We hear from sales departments that this is one of the top HubSpot integrations for B2B they wouldn't want to be without. Once you integrate it, it automatically bridges the gap between incoming call tracking and the HubSpot contact record.

It turns what can be a disjointed offline and online customer experience into a cohesive one.

This tool can automatically assign a contact to a sales rep after the call for follow-up, notify that team member immediately, and send them a reminder when it's time to follow up.

This kind of automation streamlines workflow to maximize a salesperson's productivity.

Once these calls become part of the record, you can also segment these callers later for nurturing by sales, marketing, and customer retention.


Here's a fan favorite. Sadly, without an integration survey, data can feel separated from the workflow and harder to apply to improve customer experience.

Gather critical feedback and personal preferences from customers through surveys. HubSpot integration logs that feedback directly into the record.

Then use this information strategically to delight customers and meet business goals:

  • Personalize interactions based on their responses
  • Set up an event trigger email that asks them to write a formal review or send a video testimonial if they give you a good rating on your NPS survey.
  • Trigger a helpful follow-up call or contact based on the individual's contact preferences if you get a low NPS rating.

SurveyMonkey integration also provides data for your Smart Content features in HubSpot. This allows you to create personalized Smart CTAs and Smart Lists, maximizing relevance.


How Do You Get Integrations?

The fastest and easiest way to visit the HubSpot Marketplace. Here you can sort based on your needs, compare alternatives that may do similar things, and make informed decisions.


How to Connect and Install an App to HubSpot

  1. From your HubSpot account, click the Marketplace Icon on the navigator bar.
  2. Search for a specific app or browse by category
  3. Filter your results as you find helpful to narrow in on the apps that will be most useful to you.
  4. Review the app's details and requirements. Some apps are only available for specific Hubs and subscription levels. A third-party app might have its own requirements.
  5. Review the app's privacy policy if it's not a native app. The Data Privacy section will tell you if HubSpot's policy applies or the third-party's.
  6. Check out the support docs and setup guides to learn how to set up and start using the app.
  7. Click "Install App"
    • If you don't have permission to install, select "Request to install". Then "administrator". Then "Send Email". Whoever has permission can review your request.
  8. Once installed, check the "Alerts" tab under "Connected Apps" in the Marketplace.
  9. View any error messages and work to resolve them.


How Can I Get the Most out of My HubSpot Integrations?

Get very clear on what you want to achieve. Understanding your goals will guide both the integration you choose and how you use it.

Three goals that HubSpot integrations can undoubtedly help you achieve include:

  • Improve data quality - Use integrations to develop a better, deeper, and broader understanding of customers, productivity, performance, and expenditure. Not only will integrations help you collect more reliable and comprehensive data. They deliver it in the form of data visualization and automatically combine data from many sources to develop a big-picture understanding that enables data-driven decision-making.
  • Develop greater efficiency/productivity - Integrations will help you not just collect data but apply it in the form of automation, data syncing, enhanced workflows, team alignment, sales enablement content, more effective collaboration, cohesive customer experience, stronger customer relationships, and ability to meet business goals consistently.
  • Saving time (to Grow) - Leverage integration to build functional, scaleable workflows and systems across teams. Predict customer behaviors, be more proactive, and eliminate time-wasting activities. This level of efficiency positions your company for growth.

Bottom line: Combined, this arsenal of helpful integrations can help your team enjoy higher sales/ROI and happier customers.

Feeling a little overwhelmed by HubSpot Integrations? It helps to prioritize to gain focus. We've created a tool to help you do just that. Download our HubSpot Tools Checklist now.

HubSpot Checklist

Todd Laire

Todd Laire

B2B Sales and Marketing Leader | CEO at LAIRE, a Digital Growth Agency - Co-Founder, Entrepreneur, Public Speaker, Marketer, Sales Team Builder, and Change Advocate.