Chris Goodman is an AI-native brand and demand marketer with more than a decade in marketing, the last five spent almost entirely in cybersecurity and B2B SaaS. As Marketing Strategist at LAIRE, he turns market, buyer, and competitive research into integrated programs that connect brand positioning to pipeline.
Chris has held nearly every seat in the modern GTM function, including marketing, sales, and customer success. He understands how revenue is created, won, retained, and expanded, and that shapes how he builds, executes, and measures growth.
Before joining LAIRE, Chris was Head of Marketing at Defensible Technology, a CISO-led cybersecurity company, where he worked directly with the founder and owned the full GTM function and the revenue number behind it. Before that, he spent three years at an agency specializing in early-stage B2B SaaS startups, working as an account director and owning growth and demand for 8 to 12 clients at a time. On one cybersecurity account, he identified vCISO as a paid search opportunity before the category got crowded, driving six figures in closed-won deals in six weeks on a $2,000 monthly ad budget.
Chris holds a B.S. in Business Administration with a concentration in Finance from Marist University, where he graduated with honors.
