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AUTOMATE YOUR WORKFLOW EFFORTLESSLY

Connect HubSpot to Your Tech Stack Without Missing a Beat

When connecting other tools to HubSpot, there are two main approaches: native integrations and custom integrations.

Native integrations are built directly into HubSpot and are ideal for standard use cases, while custom integrations provide flexibility for more complex requirements and unique business processes. Choosing the right approach depends on your goals, technical needs, and the capabilities of the external tool.

By carefully selecting and configuring the right integration approach, LAIRE ensures your HubSpot ecosystem works efficiently, freeing your team to focus on driving results rather than managing disconnected systems.

WANT A FASTER, EASIER WAY TO INTEGRATE YOUR TOOLS?

HubSpot Native Integrations

Native integrations are prebuilt connections, often data sync applications, developed in collaboration between HubSpot and a third-party tool. They let you configure and manage the integration directly within HubSpot’s interface, making setup fast and straightforward.

The main advantages include quick deployment, support from HubSpot and/or the third-party tool, and typically bi-directional syncing of key objects like contacts, companies, and deals. While native integrations offer a streamlined approach, they are best suited for standard business needs, as highly complex customizations or unique data structures may require additional solutions.

Native integrations are ideal whenever your business needs can be met without heavy customization, giving you a fast, reliable way to connect your tools and streamline workflows.

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NEED CUSTOM INTEGRATIONS? NO PROBLEM.

HubSpot Custom Integrations

When native integrations can’t meet your technical requirements, custom integrations are the solution. LAIRE offers multiple approaches depending on your needs and system complexity. Common approaches:

  • For Extending Workflows: HubSpot’s Data Hub is ideal for extending workflows with custom code actions.
  • For Quick Connection: iPaaS tools like Make or Zapier are perfect for quickly connecting one or two objects between HubSpot and another tool.
  • For Complex Data: Customer Data Platforms, such as Hightouch, work best for managing multiple objects and complex data mapping from sources like SQL databases.
  • For Manual Connection: As a last resort, manual file sync or SFTP can be used when no API connection is available, allowing scheduled CSV or file-based transfers.

With the right custom integration, your HubSpot instance can seamlessly connect to virtually any system, automating data flow and supporting your unique business workflows.

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STRUGGLING TO CONNECT HUBSPOT TO YOUR TOOLS?

Customizable Integrations We Offer

HubSpot Slack
Integration

Automated deal notifications, ticket alerts, and custom bot actions.

HubSpot Teams
Integration

Meeting scheduling, pipeline updates, and task notifications for Microsoft Teams.

HubSpot ChatGPT
Integration

AI-driven lead enrichment, automated email drafting, and chat workflows.

At LAIRE, we can enhance or expand native integrations with custom logic to fit your business’s specific workflows and goals. Whether it’s Slack, Teams, or ChatGPT, our team ensures HubSpot works for you, not against you, so your systems communicate seamlessly and your team stays productive.

Looking for a unique integration? Contact us to see how we can help.

FINDING THE RIGHT FIT

How Do You Know Which Integration Path Is Right for You?

Before deciding on an integration path, you’ll need to determine if the external tool has an open API:

If YES: It can be connected to HubSpot’s API for real-time or scheduled bi-directional sync.
If NO: Integration will be extremely limited and may require manual file exchanges.

NOTE: Tools without an open API typically cannot be integrated or connected beyond their existing native options.


Once that’s determined, you can choose the right integration method based on your business needs:

Webhooks: Best for triggering near-instant updates between tools when events occur.

iPaaS Tools: Best for simple workflows and minimal objects — think of them as “HubSpot workflows for external systems.”

SQL Server + CDP Tools: Best for large-scale integrations with multiple objects and heavy data mapping needs.

This approach ensures your HubSpot integrations are tailored to your systems, enabling smooth data flow and maximizing efficiency.

BRING YOUR DATA TOGETHER WITH INTEGRATIONS

Connect With a LAIRE HubSpot Expert

Ready to connect HubSpot with your other tools and streamline your workflows?

As a Diamond HubSpot Agency Partner, LAIRE has the expertise and experience to help you choose the right integration solutions for your business. Our HubSpot experts will implement them efficiently and ensure your systems work seamlessly together, so your team can focus on results, not manual data entry.