For more than a decade, tens of thousands of business owners, sales teams, and marketers have been using the platform to automate their marketing and sales needs. Is the software flawless? No. Very few things in life are perfect. Issues with HubSpot usually surround the company using it and their expectations. HubSpot might not be the platform for you and your business needs.
Full Disclosure: We Love HubSpot
LAIRE is a HubSpot Platinum Certified Agency Partner because we've delivered results for ourselves and our clients. We mention our successes because we know when HubSpot is a good fit for a business, it can make magic. We love the marketing automation software because of its comprehensive tools and its ability to prove ROI. It's one of the best tools to implement the inbound marketing methodology.
Don't Use HubSpot If...
You Aren't Setting Goals
If you don't have goals for your marketing and sales efforts, HubSpot is probably more powerful than you may be ready for. HubSpot was made for specific and measurable goals to track marketing activities, and you will probably have more tools than you know what to do with. Consider it as building a 6-foot wall to enclose a backyard for a chihuahua, does the job but you could have gone with something better suited for your scenario.
You Don't Have Buy-In
Inbound marketing requires ownership, marketing, and sales to all be on the same page. Ownership provides a budget, marketing creates and implements a marketing plan to get great leads to hand off to sales, and sales close those qualified leads. That's how it's supposed to work. If there's a drop-off in commitment or communication in any part of that chain, you're not doing inbound. If you're not doing inbound, you don't need HubSpot.
You Need Quick Results
Don't get us wrong, it is possible to get fast results after implementing the inbound methodology and using HubSpot - but that shouldn't be the expectation. For example, HubSpot's automated lead nurturing tools are designed for long-term use. You can create intricate automated workflows and emails to turn website browsers into paying customers. This takes time! The saying “Rome wasn’t built in a day” definitely applies here. You won’t see amazing results overnight, but you’ll have a long-lasting and steady flow of leads to build your business over time.
You Have a Limited Budget
Speaking of money, HubSpot is available for free, but it's limited. There are several paid tiers in the marketing and sales portal. The marketing side caps at a $3,200/month commitment. The sales side maxes out at $1,200/month. You can get the maximum functionality of HubSpot's tools and it's well worth it, but your company may only need the features associated with an $800/month tier. Don't waste your money with HubSpot if you're not going to use its full set of tools.
Your Team Doesn't Have a HubSpotter to Manage It
HubSpot is an automated marketing software program, emphasis on automated. However, HubSpot's magic doesn't happen automatically. It needs a human touch to aid your inbound marketing and sales needs. Success with HubSpot is impossible if you don't have a person that can own your company's HubSpot account. You should hire someone or get help from an agency to ensure you’re getting the full benefit from this platform.
Is HubSpot Worth It?
The answer depends on you and your needs. For LAIRE, HubSpot is absolutely worth it. We love it! If any of the above applies to your company, it might not be in your best interest. HubSpot isn't worth the money and you'll be kicking yourself because you could be using those funds for other types of marketing or advertising campaigns.
But don't completely write off the marketing software. Your company may evolve or your needs may change and HubSpot becomes the perfect solution for your marketing and sales growth needs. We hope that time comes soon!
New to HubSpot and curious about all of the tools you could be using? Download our free HubSpot Tools Checklist! This checklist will tell you which tools you should be taking full advantage of and using in your marketing activities. If you haven’t considered HubSpot, book a free 20-minute marketing assessment. We’ll help evaluate your current initiatives and help you determine if HubSpot is right for you!