We mainly work with B2B industries, including manufacturing, finance, software/tech, and construction. We also work with companies that offer professional services, such as accounting, leadership coaching, and high-end consulting.

If you don’t fall into any of the above categories, don't worry. We also work with many other industries and B2C companies as well.

Our ideal customer wants to generate qualified, sales-ready leads through their website. They have a considered buying process which includes research, evaluation, and comparison, rather than purely transactional. 

They can be an original manufacturer of goods, products, and services (a direct or channel sales model is fine, too) with average sales ranging from $500 to $50k. Their marketing investment is usually medium to high, roughly 15% to 30% of the revenue goal.

Their sales cycle is between two weeks and 12 months, and their revenue is around $3 million per year. It’s not an issue if they have a very limited online presence or aren’t easily found in organic SEO. That’s what we’re here for.

Our “remarkables” as we refer to them — are:

• The Marketing Action Plan (MAP) by LAIRE^®: Our MAP is a strategic game plan that defines your company’s unique story and identifies your biggest growth opportunities. After a collaborative multi-week process, you’ll walk away with everything you need to execute a 12-month plan that smashes your revenue goals.

• MillionLAIRE: Our inbound experts utilize a custom inbound marketing strategy to deliver leads and revenue to help you reach your goals. As a result of our inbound marketing efforts, we have successfully helped clients generate an additional $1 million in revenue.

• P.A.C.E.: Just like we bring positive change to our clients, we support organizations that bring positive change to the world. Our P.A.C.E. charitable initiative leaves the world a better place by finding ways our team can serve People, Animals, Communities, and the Environment.

• The Married 2 Marketing Podcast: Married 2 Marketing is the leading podcast for creative digital marketers and entrepreneurs. Hosted by co-founders Todd and Laura Laire, each episode marries best practices, emerging marketing tactics, and fun antics for a podcast that’s both amusing and insightful.

That depends on your needs and goals. Our list of services include:

• Marketing Strategy
• Website Design & Development
• Brand Development
• Paid Media
• Content Marketing
• SEO Services
• HubSpot CMS Build-Out
• HubSpot Onboarding
• Marketing Automation

The services you choose will affect the size and scope of the overall project.

We recommend getting a detailed Marketing Action Plan by LAIRE® to set a solid foundation for achieving your goals and setting you up for long-term success. A finalized MAP will determine the marketing goals, prospect messaging, and overall content/design direction of your brand's marketing campaigns.

This depends upon what your needs and goals are and the marketing strategy that’s been set for you. Most often, this includes content creation — such as blogs, website pages, and email campaigns — graphics for the content, social media, reporting, and paid media management. CRM and marketing automation optimization are also very popular.

When you partner with us, you get a dedicated account manager who is committed to ensuring that you receive the best service, quality, and deliverables possible. Your account manager is your go-to liaison for anything related to your marketing engagement. We put great value in clear and consistent communication and always respond within one business day.

If you should experience any issues, your account manager is your primary point of contact. They’re there to help you. If you need assistance with something beyond that, we can come up with alternative solutions that fit your needs. Just communicate with your account manager and if they aren’t able to provide the assistance you’re looking for, we have an entire team who is ready to step in at a moment’s notice.

Before we begin any project, we make sure to get a thorough understanding of what you want. We want to make sure we get everything done right for you. We’ll present a scope of each project before we begin, so you know exactly what to expect. 

We encourage your feedback and can typically implement about two rounds of revisions per project. There is some leeway with this depending on the scope and complexities of the task, but generally, we plan for two revisions.

Depending on the scope of your project and needs, we’ll set regular weekly, bi-weekly, or monthly meetings.

Instead of billing by the hour, we use a flat-rate, points-based system where each marketing service or task is assigned a set point value. We call these “Delivery Points.” This model ensures predictable costs, transparency, and flexibility, so you get the most value from your investment.

We’ll work with you to determine the right level of service based on your marketing goals. We provide a breakdown of deliverables and their point values, so you have full visibility into what’s included.