In the fast-paced world of marketing, it can be hard to decipher what marketing information is up to date or what is well...dated. Gasp. (Yes, we just said the marketing bad word: dated.)
We say this jokingly, but this is a real worry in the marketing industry. If you are not up to speed with marketing trends, you will quickly fall behind the competition. That is one position that no marketer wants to be in.
So, how do you stay relevant in a changing marketing landscape while continuing to drive results? The answer is in reading valuable marketing blogs and listening to podcasts by marketing "thought leaders."
Because at LAIRE, we want you to taste marketing success. We compiled a list of the top marketing blogs and podcast you need to add to your reading/listening que.
Must-Read Marketing Blogs
HubSpot is an all-in-one marketing automation system that helps marketing and sales teams reach their growth goals. The company founded its software on the inbound methodology. This methodology has a simple basis: to attract, engage, and delight customers throughout the buyer's journey.
If you are looking for a marketing blog that will teach you a thing or two about the inbound methodology and give you insight into what's new in the marketing world, this is one blog that you will have to give a read.
As a professional who has be noted by Forbes to be one of the top 10 marketers and has been recognized as a top 100 entrepreneur under 35 by the Uniter Nations, Neil Patel has tasted and seen the results of being a successful marketer.
He writes articles about content marketing, SEO strategy, social media ads, back linking, and other marketing activities that will bring your business's marketing from 0-100.
The Daily Carnage
"A team as dynamic as the digital landscape."
This is the motto that The Daily Carnage lives by. Because marketing is volatile, The Daily Carnage is always coming out with new articles pertaining to strategy, content, design, development, marketing, and analytics.
The best part about The Daily Carnage is their daily marketing newsletter that gets sent out to your inbox every morning. It is a fan favorite for them because it helps readers stay in the loop about all things marketing!
Do you want to improve your marketing? Marketing Profs laid out six elements to be the factors that make up a successful marketing campaign: strategy, planning, creating, communication, analysis, and management.
From writing articles on artificial intelligence to discussing how you can win over customers, you will always walk away with something that you didn't know before.
Talia Wolf is the owner of GetUpLift and has a passion for conversion optimization. She is adamant about helping others increase conversions to see businesses flourish.
She is always thinking outside the box to get company's to exceed their business goals. Her articles are jam packed with takeaways that are applicable and actionable for any industry. Emotional targeting, heatmaps, and Google Tag Manager are just a few of the niche marketing topics she dives into.
Top Marketing Podcasts Picks
Marketing School is a podcast hosted by Neil Patel and Eric Siu that's goal is to inspire marketers across the globe to strive for greatness.
This 10 minute podcast is the perfect listen for your morning commute or while you are getting ready in the morning. Don't let the shortness of the podcast fool you though. Although it is only 10 minutes, you will learn vast amounts of marketing knowledge in that short time frame.
How I Built This Podcast
If you are an innovator or entrepreneur, the How I Built This podcast will unpack how the best company's in the world got their start.
Although this podcast does not discuss topics specific to marketing, hearing the inspiration behind the world's biggest companies will drive your "why" behind your marketing efforts.
Marketing Over Coffee
Marketing Over Coffee is hosted by John Wall and Chris Penn, both of which have been in the industry for numerous years specializing in bringing marketing and technology together. The podcast has aired for over 10 years and has bounds of valuable episodes to learn from.
The Garyvee Audio Experience
Gary Vaynerchuk is the active CEO of VaynerMedia and the host of The GaryVee Audio Experience podcast. He is a 5x New York Times Best Selling author that just flat out gets marketing.
The podcast gives insight on marketing professional development tips, has #weeklyvee video overviews, and q&a sessions from marketers.
If you are looking to up-level your marketing game, subscribe to the LAIRE Digital newsletter. In the newsletter, you can expect to get the latest marketing insight sent directly to your inbox! 📤 Do this so the next time your boss walks by, you can flaunt your newfound marketing knowledge. 💁✨