Lori Dickey is a highly accomplished marketing operations leader and HubSpot Project Manager with 15 years of deep ecosystem experience helping businesses streamline internal systems, scale their technology stacks, and maximize revenue operations (RevOps). She specializes in advanced marketing automation, technical CRM database migrations, system integrations, and architecting end-to-end operational workflows that align marketing, sales, and service departments.
As a HubSpot Certified Trainer, Lori brings expert-level platform mastery and a structured, data-first methodology to enterprise-level implementations. She has a proven track record of guiding complex B2B organizations through CRM onboarding, establishing data hygiene protocols, and engineering sophisticated conditional logic and automated workflows that accelerate pipeline velocity and reduce customer churn. Her strategic oversight in portal frameworks and lead management architecture was instrumental in elevating LAIRE to a HubSpot Diamond Solutions Partner—placing the agency in the top 3% of HubSpot partners globally.
At LAIRE, Lori leads critical HubSpot onboarding and strategy engagements, transforming disorganized tech stacks into highly scalable growth engines. Combining tactical technical execution with a passion for professional education, she specializes in building data-driven playbooks and custom training programs that empower internal teams to use artificial intelligence and automated systems with absolute precision and measurable ROI.
