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By now you’ve heard the buzz about AI tools like ChatGPT and might even be using them to support your day-to-day marketing responsibilities. AI support is now available for social media planning, blog writing, branding, SEO, and much more. With so much curated information at our fingertips, it may be tempting to open your AI tool and begin typing without much thought.

Imagine a painter. At a moment’s notice, they can begin creating a masterpiece with nothing more than their hands and paint if they want to. That said, it would be much harder to meet their goals without using the right tools and techniques to support their vision.

AI can be thought of in the same way. Although you can open your AI tool right now and start making requests, there are clever AI prompts and best practices you should use to get the best possible output for your marketing task.

 

Best AI Prompts for Marketers

AI prompts are statements you can customize to meet your specific needs. At the most basic level, an AI prompt is an explanation or a request of what you’d like the AI to create for you. The more thoughtful and specific you are, the better your results will be. The sky's the limit for areas of expertise you can explore with AI, but we’re sharing a few you can start with:

Marketing Strategy AI Prompt Ideas

  1. Provide 10 unique brand name ideas for a [industry] business specializing in [key products or services] that caters to [target audience].
  2. Generate 5-10 catchy slogan ideas for a [industry] business called [brand name] that specializes in [key products or services] for [target audience].
  3. You are a [industry] expert. Compile a comprehensive list of the primary threats and opportunities in this industry.
  4. You are a marketing expert creating a plan for a [industry] business that specializes in [key products or services] for [target audience]. Outline key social platforms the business should have a presence on to reach its audience.

Website Optimization AI Prompt Ideas

  1. You are a website consultant. Analyze the page content below and create a comprehensive report outlining ways to improve copy targeting [target audience] and SEO: [copy and paste web page content.]
  2. You are a web developer. Find errors in the following code: <paste code>.
  3. You are a UX designer. Create an intuitive website navigation structure for a [industry] website with the following content: [list key webpage topics]
  4. You are creating a website for a [industry] company that specializes in [key products or services] for [target audience]. Outline which key web pages should be present on this website for this audience to maximize sales.

Content Marketing AI Prompt Ideas

  1. You are a content marketer. Write an engaging blog title using [list SEO keyword(s)].
  2. Create an engaging CTA for [describe topic].
  3. Simply put this content into 2-3 sentences: [list content below].
  4. You are a content marketer. Create a blog outline about [topic].
  5. You are a content marketer. Write a blog post about [topic] that follows this outline: [insert outline].
  6. Provide 5 alternative blog titles for the following: [blog title]

SEO Tactics AI Prompt Ideas

  1. Take this blog and create a 1-2 sentence meta description that uses [list SEO keyword(s)]. [list blog below]
  2. You are writing a blog about [topic]. Outline a list of keywords to incorporate.
  3. Take the following content and create subheadings where needed: [list content below].
  4. You are a marketer. Take the content below and incorporate the following keywords: [list keywords]. [List content].
  5. List 10 websites that offer the most authoritative content about [content topic/industry].
  6. Create a list of short-tail and long-tail keywords for a [blog topic].

Want more prompts? Download the full PDF here:

Leverage the Power of AI

Sam Barth

Sam Barth

Sam is the HubSpot Strategy & Operations Manager at LAIRE with 8+ years of experience turning HubSpot into a true growth engine. He streamlines complexity by connecting tools, automating processes, and unlocking data that drives smarter decisions. His goal: make sure HubSpot isn’t just running, but running smart.