TABLE OF CONTENTS
Why Costs Vary | Factors That Influence Costs | Website Redesign Cost Ranges | Potential Hidden Costs | Before Getting a Quote | Choosing the Right Agency
Thinking about a website redesign but unsure what it should cost? You’re not alone — and it’s a fair question.
A website should reflect the complexity and goals of your business, which means there’s no one-size-fits-all price tag. With so many approaches and variables, it’s easy to feel unsure about how much to budget.
That’s where LAIRE comes in. We help businesses of all sizes understand what really drives website redesign costs and what you can expect at different investment levels. Whether your site just needs a refresh or a full-blown strategy overhaul, we’ll help you find the right path forward.
Why Website Redesigns Vary in Cost
There’s no “one-size-fits-all” when it comes to website redesign. Every business has different goals, challenges, and technical needs, which means costs can range widely. Several key factors influence pricing, including:
- Level of customization
- Business objectives
- Size and scale of the company
- Technical and design complexity
For example, a small business with a simple service offering might only need a light refresh using a pre-built template — quick, effective, and affordable.
On the other hand, a growing company with complex goals and a need for custom functionality will naturally see a higher investment. The more tailored the solution, the more the budget reflects that strategy.
Common Factors That Influence Price
Several key factors directly impact the price of a website redesign. Here’s what to keep in mind:
- Total number of pages
- Custom functionality (think calculators, third-party integrations, portals, etc.)
- eCommerce capabilities
- Content creation needs (copywriting, imagery, video)
- Search engine optimization (SEO), user experience (UX), and mobile responsiveness
- Content management system (CMS) choice
- The agency’s experience and location
In general, the more complex and specialized the work, the higher the investment. A streamlined site with a few pages and basic templates will naturally cost less than a fully custom, content-rich platform with interactive features.
And while it may be tempting to shop solely on price, don’t underestimate the value of working with a skilled, proven team. It can mean the difference between a forgettable site and a high-performing digital asset.
Website Redesign Cost Estimates by Type
Both options below are great fits for growing businesses, lead-driven websites, and content-heavy companies — possibly even yours. While they differ significantly in cost, each can be highly effective when aligned with the right goals and strategy.
|
Redesign Type |
Website Migration to HubSpot |
Custom Website Design & Development |
|
What’s Included |
Seamlessly migrate your current website design and content to the intuitive and robust HubSpot Content Hub. • Effortless page editing • Powerful built-in SEO tools • Greater platform stability • Responsive technical support |
Regardless of your website’s size, enjoy a fully custom design and development experience crafted specifically for your audience and optimized for marketing success. • Intuitive, easy-to-use page editor • Conversion-focused page layouts • Flexible module library for seamless scalability • Smart listing pages to keep content organized • Thoughtful UX design integrated into every element |
|
Costs at LAIRE |
Starting at $10,000 |
Starting at $25,000 |
What to Expect From a Website Migration to HubSpot
Migrating your existing site to HubSpot is a smart way to modernize your digital presence without the cost or complexity of a full redesign. With user-friendly drag-and-drop tools and powerful built-in marketing features, it’s a great option for improving performance quickly.
That said, migration isn’t a silver bullet. It can be harder to scale if your needs grow fast, and the price can still climb depending on your site’s complexity. Plus, a migration won’t fix outdated content. If your messaging or visuals are stale, performance will still suffer.
But with the right strategy and partner, your migration can be the first step toward a high-performing, scalable website that supports your growth.
What to Expect From a Custom Website Design & Development
Let’s start with the obvious: custom website redesigns come with a higher price tag. But that investment brings major advantages. A full overhaul, including copy, visuals, and SEO-focused content, can dramatically boost your search visibility and overall credibility.
Custom design and functionality allow you to build with the future in mind. As your business evolves, a custom site offers the flexibility to scale and adapt, making it a smart, long-term solution for growth-minded companies.
Hidden Costs to Be Aware Of
Hidden costs can add up quickly during a website redesign, no matter if you’re using HubSpot, WordPress, or another CMS. Key expenses to keep in mind include:
- Licensing fees for platforms and premium plugins
- Third-party marketing tools and software subscriptions
- Copywriting and fresh design assets, especially for SEO optimization
- Ongoing content updates to maintain search engine performance
- Hosting and domain registration fees
These often-overlooked costs can quietly increase your total investment, so be sure to factor them into your budget from the start.
Questions to Ask Yourself Before Getting a Website Quote
What’s the primary goal of the redesign?
Is it to boost lead generation, improve user experience, increase conversions, or maybe even rebrand? Clarifying your main objectives helps shape the scope and strategy of the project.
Do I need help with content, SEO, or strategy?
A website redesign is a perfect time to audit your existing content and SEO performance. If you need fresh content or a new strategy, make sure your redesign partner can provide that support.
What platforms or tools are must-haves?
Consider what integrations you require: CRM systems, eCommerce plugins, marketing tools, or analytics platforms. Your redesign should accommodate these must-haves to streamline operations and insights.
Am I planning for future growth and scalability?
Think ahead — will your website need to scale as your business expands? Choosing the right approach now can save time and money later.
How involved will my internal team be?
Decide how much your team can contribute, whether it’s content creation or project management. If internal resources are limited, ensure your agency partner can fill those gaps effectively.
How to Choose the Right Agency (and Budget Partner)
When selecting an agency, prioritize strategic alignment over simply chasing the lowest price. Choose a partner who truly understands your business goals, meets you where you are, and is committed to driving your growth forward.
While a low-cost option might seem attractive initially, costly reworks or repeated revisions can quickly add up. Make sure your agency delivers ROI-focused strategies and solutions, not just a surface-level facelift.
OUR RESULTS
See how our custom website design and development helped a building product manufacturer boost traffic, generate more MQLs and SQLs, and deliver a seamless user experience that converts.
Evaluating Your Website Redesign Position
The cost of your website redesign hinges on a mix of factors — complexity, business objectives, and more — so it’s crucial to partner with an agency like LAIRE that has a proven track record of delivering ROI-driven results.
Think of a website redesign not just as an expense, but as a strategic investment and an opportunity to refresh your brand and plan for future growth. Align your budget with your business goals to maximize impact, rather than simply viewing it as a line item cost.
Ready to see how a redesign could transform your site? Get started with a free website assessment from LAIRE today!
