Sam Barth is a HubSpot Strategy & Operations Manager who turns complex RevOps needs into clean, scalable systems. At LAIRE, he leads the expansion of HubSpot initiatives, owning CRM architecture, workflow automation, data migrations, and reporting, so marketing and sales teams can move faster with better visibility. With more than eight years in marketing and a decade in revenue operations and automation, Sam brings hands-on expertise from agency, in-house, and consulting roles, including technical implementation work at an Elite HubSpot Solutions Partner and nearly nine years running Caroli Consulting.
Known for bridging strategy with execution, Sam has built ABM programs, custom objects, and end-to-end lead funnels across B2B and B2C organizations, supporting budgets from $5K to $100K per month and contributing to material revenue impact, including multi-channel campaigns credited toward $80M in estimated annual revenue and up to 5x increases in monthly leads. His toolkit spans HubSpot Marketing/Sales/Operations, HubSpot CMS, Salesforce, data pipelines and dashboards (Sheets, Data Studio/Looker Studio, Tableau), and integration platforms like Make—always with a focus on clean data, measurable outcomes, and systems that scale.
