For nearly 30 years, Laura Laire has helped businesses transform ideas into brands, strategies, and experiences that drive meaningful growth. As Co-Founder and Chief Creative Officer of LAIRE Digital, she leads the agency’s creative vision, helping organizations navigate an evolving marketing landscape through strategic branding, innovative thinking, and modern marketing.
Since co-founding LAIRE in 2013, Laura has played a pivotal role in shaping the agency’s direction and growth. She works closely with clients and the LAIRE team to develop thoughtful brand strategies, elevate creative thinking, and explore innovative ways to solve complex marketing challenges. She is continually exploring emerging technologies, including artificial intelligence, to enhance creative workflows, improve efficiency, and unlock new possibilities for both clients and the agency.
Throughout her career, Laura has helped organizations clarify their vision, strengthen their brands, develop leaders, and build marketing strategies that create lasting business impact. Her experience spans branding, marketing, business development, operations, product development, and leadership, giving her a unique ability to connect creative ideas with practical business strategy.
As Chief Creative Officer, Laura mentors LAIRE’s creative team while helping shape the agency’s long-term vision and creative direction. She believes great marketing begins with understanding people, asking better questions, and creating experiences that build trust and lasting relationships.
An international speaker and business strategist, Laura speaks on branding, leadership, artificial intelligence, innovation, resilience, and the future of marketing.
Laura co-founded LAIRE with her husband, Todd, and is the proud mother of two, Skylah and Tristan. Having studied both art and international business, she brings an uncommon blend of creativity and strategic thinking to everything she does. Outside of work, she enjoys cooking, traveling with her family, and pursuing creative projects.
